CHAPTER 32
STANDPOINT THEORY
Outline
I. Introduction.
A. Standpoint theorists suggest our view of the world depends on our social location.
B. That social location is shaped by our demographic characteristics, including sex,
race, ethnicity, sexual orientation, and economic status.
C. As Julia Wood puts it, “the social groups within which we are located powerfully
shape what we experience and know as well as how we understand and
E. Feminist standpoint theorists focus on the social location of women.
F. They are quick to warn that a social location is not a standpoint.
G. A feminist standpoint is “achieved through critical reflection on power relations and
their consequences.
H. A standpoint necessarily opposes the status quo.
II. A feminist standpoint rooted in philosophies.
A. Georg Hegel revealed that what people know depends upon which group they are
in and that the powerful control received knowledge.
B. Early feminist standpoint theorists were influenced by Marx and Engels idea that
the poor can be societys ideal knowers.
C. Standpoint theory is also influenced by symbolic interactionism, which suggests that
gender is socially constructed, and by the postmodernism of theorists such as Jean
III. The Help: Stories from the lives of marginalized women
A. Passages from the book, The Help, will be used to help describe the theory.
B. Communication professor Rachel Griffin at the University of Utah questions whether
the novel, written by a white woman, accurately represents black voicesa fair
critique.
IV. Women as a marginalized group.
A. Standpoint theorists see important differences between men and women that shape
their communication.
B. Wood does not attribute gender differences to biology, maternal instinct, or women’s
intuition.
1. To the extent that women are distinct from men, she sees the difference largely
2. A culture is not experienced identically by all members of society because of
inequities.
3. Feminist standpoint theorists suggest that women are underadvantaged and,
thus, men are overadvantageda gender difference that makes a huge
difference.
C. Harding and Wood point out that women are not a monolithic group, and thus they do
not all share the same social location.
2. An intersection of minority positions creates a highly looked-down-upon location
in the social hierarchy.
3. Wood believes that a sense of solidarity is politically useful if women are to
effectively challenge male domination and gain full participation in public life.
IV. Knowledge from nowhere versus local knowledge.
A. People at the top of the societal hierarchy have the power to define others.
B. Standpoint theorists believe that those who define a field shape the picture of the
world that emerges from that field.
C. This view contrasts sharply with the claim that truth is value-free and accessible to
any objective observer.
D. Harding and other standpoint theorists insist there is no possibility of an unbiased
perspective that is disinterested, impartial, value-free, or detached from a particular
historical situation.
E. Harding does not want to abandon the search for reality; she simply believes that the
search should begin from the lives of those in the underclass.
2. However, standpoint theorists believe that the perspectives of subordinate
groups are more complete and thus better than those of privileged groups in a
society.
V. Strong objectivity: Less partial views from the standpoint of women.
A. Harding emphasizes that its the perspective generalized from womens lives that
provides a preferred standpoint from which to begin research.
1. She calls this approach strong objectivity.
2. By contrast, knowledge generated from the standpoint of dominant groups
offers only weak objectivity.
B. Wood offers two reasons why the standpoints of women and other marginalized
groups are less partial, distorted, and false than those of men in dominant positions.
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prior written consent of McGraw-Hill Education.
1. Marginalized people have more motivation to understand the perspective of the
powerful than vice versa.
2. Marginalized people have little reason to defend the status quo.
C. Harding and Wood emphasize that a womans location on the margin of society is a
necessary, but not sufficient, condition to attain a feminist standpoint.
D. They believe a feminist standpoint is an achievement gained through critical reflection
rather than a piece of territory automatically inherited by being a woman.
VI. Theory to practice: communication research based on womens lives.
A. Woods study of caregiving in the United States exemplifies research that starts from
the lives of women.
B. Wood suggests that a standpoint approach is practical to the extent that it generates
an effective critique of unjust practices.
VII. The standpoint of black feminist thought.
A. Patricia Collins claims that “intersecting oppressions” puts black women in a different
marginalized social location than either white women or black men.
B. The different social location means that black womens way of knowing is different
from Harding and Woods standpoint epistemology.
C. She identifies four ways that black women validate knowledge.
1. Lived experience as a criterion of meaning.
VIII. Ethical reflection: Benhabibs interactive universalism
A. Seyla Benhabib maintains that a universal ethical standard is a viable possibility, one
that values diversity of belief without thinking that every difference is ethically
significant.
B. She holds out the possibility that instead of reaching a consensus on how everyone
should act, interacting individuals can align themselves with a common good.
C. Benhabib insists that any panhuman ethic be achieved through interaction with
collective concrete others rather than imposed on them by the rational elite.
D. Interactive universalism would avoid privatizing womens experiences.
IX. Critique: Do standpoints on the margins give a less false view?
A. Feminist standpoint theory was originally developed to better appreciate the value of
women’s lived experiences, with the hope that qualitative research on marginalized
groups can bring about societal reform that takes their perspectives seriously.
B. Although comparing male and female experiences has an aesthetic appeal in its
simplicity, many feminist scholars now think that’s too simple.
1. Feminist scholar Kathy Davis (VU University Amsterdam) further notes that
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prior written consent of McGraw-Hill Education.
3. For feminist scholars, intersectionality refers to how identities occur at the
crossroads of gender, race, sexuality, age, occupation, and any number of other
characteristics.
4. It’s an intellectual tool that sharpens standpoint theorists’ understanding of
peoplepeople who often defy simple categorization.
C. John McWhorter, an African American professor of English at Columbia University, is
also concerned that some people use standpoint logic to oversimplify the human
condition.
D. Other critics see the concept of strong objectivity as inherently contradictory, since it
seems to appeal to universal standards of judgment
E. Standpoint theory energizes Idaho State University rhetorician Lynn Worsham and
others in the theory’s broad community of agreement who believe that minority
standpoints can be a partial corrective to the biased knowledge that now passes for
truth.
Key Names and Terms
Sandra Harding
A philosopher of science at the University of California, Los Angeles, who has most
advanced standpoint theory among feminist scholars.
Julia Wood
Professor emeritus of communication at the University of North Carolina at Chapel Hill
who has championed and applied standpoint theory within the field of communication.
Social location
Our group memberships that shape our experience of the world and our ways of
understanding it.
Standpoint
Jean-Francois Lyotard
Previously introduced in the Media and Culture introduction, a postmodernist who
favors a stance of incredulity toward metanarratives, including Enlightenment
rationality and Western science.
Local knowledge
Knowledge situated in time, place, experience, and relative power; as opposed to
knowledge from nowhere thats supposedly value free.
Strong Objectivity
African American sociologist at University of Maryland who claims the patterns of
“intersecting oppressions” means that black women are in a different marginalized
place in society than white women or black men.
Seyla Benhabib
Principal Changes
In addition to edits for clarity, this edition highlights the difference between a social
location and a standpoint, which was obscured in previous editions. Whereas the former is the
result of experiences and sense-making, the latter involves important critical reflection on and
awareness of power relations. This point sharpens the chapter to clarify that a standpoint is an
achievement, not a given based on context and biography. The critique has been refined to
examine the theory according to interpretive standards, to include John McWhorter’s critique
of rhetorical appeals to privilege, and to briefly describe intersectionality.
Kick-off Questions & Interaction Starters
What is knowledge and how do we get it? Do you think knowledge can be independent
of the person(s) searching for it?
Why might people on the outside have a better view than those in the heart of the
action?
Suggestions for Discussion
A note of caution
You might feel a bit of trepidation as you approach standpoint theory, perhaps
depending on your own social location and the context of your classroom and campus. On
some college campuses, matters of standpoint and social location could be quite
controversial; as just one example, it may have been more challenging to teach this theory on
Ferguson, MO, the 2017 Unite the Right white supremacy rally in Charlottesville, VA, the 2017
and following Women’s March movement in the wake of Donald Trump’s election, and the
#metoo campaign regarding sexual abuse, to name just a few. On one hand, such events serve
as intriguing sites for considering the ideas covered in standpoint theory and could provide
opportunities for engaging class discussion. On the other hand, we would be naive to ignore
the possibility that such discussions may lead to heated class conflict and, perhaps, even
endanger the reputation of the instructor if the classroom discussion is mishandled (or
perceived to be). Therefore, you may want to carefully weigh how your students might react
before leaping into discussion of hot-button issues. To some extent this may depend on your
Standpoints critical side
Having read about Tannen, your students may find standpoint theory an intriguing
change. After Tannens perspective, which many perceive as nonjudgmental, some will be
gratified and others will be frustrated by Hardings and Woods strong statements about the
superior nature of womens standpoint and communication. I suspect there will be much
discussion, most of which will probably not be neutral, about this aspect of standpoint theory.
You may want to remind students of one of the challenges of critical theorists: to bring to light
The rhetoric in standpoint theory
You may also want to discuss the role of rhetoric in standpoint theory. As scholars have
noted, no articulation of standpoint can be an unproblematic reflection of experience; every
standpoint is mediated by ones language, motives, and ethos. In addition, you may want to
discuss how standpoint theory can lead to more productive rhetorical analysis that takes
seriously voices that are often ignored.
The heterogeneity of women
As noted in the chapter, Harding and Wood are quick to warn against thinking of
women as a monolithic group, since economic condition, race, and sexuality are also factors
that influence standpoint. Yet they also seek solidarity among women. Depending on your
students interests (and perhaps their social locations), this point could lead to productive
levied against the 2017 Women’s March, which aimed to unite all women in a common
causebut did it really? S. T. Holloway, writing for The Huffington Post, is more than a bit
skeptical because she thinks concerns about race weren’t adequately represented in the
March (https://www.huffingtonpost.com/entry/why-this-black-girl-will-not-be-returning-to-the-
The standpoint of other marginalized groups
How might standpoint theory shed light on the experience of other marginalized
groups? Woods and Hardings research focuses on women, but students may be interested in
discussing the ways research could arise from the experiences of men. In particular, Woods
argument that marginalized groups have more motivation to understand the powerful than vice
versa can be seen as a reiteration of W. E. B. Du Boiss famous notion of double
consciousness from The Souls of Black Folk, which was originally published in 1903. Du Bois
Strong objectivity
To understand the implications of a research program based on strong objectivity, you
might try having students go through some recent issues of a communication journal. Since
there are many feminists working in the field, they might find some studies that already favor
the strategy of strong objectivity. Ask them about how they might reframe other studies that
exhibit what Harding would call a weak objectivity in order to give them a strong objectivity.
Related questions can be explored. What is gained and lost through this reframing? If all
knowledge is partial, what happens if all studies are based on strong objectivity? In other
words, notwithstanding the implications of the negative term weak, might there be value in
incorporating both kinds of research in the field?
You may wish to discuss in some detail the critique of strong objectivity (i.e., that the
Application Log
Adrianna
I applaud Hardings insistence on local knowledge. The idea that a person can be a
transparent eyeball (like Emerson claimed) is not realistic; each person sees through his or
her own personal interpretive lens. No one can be completely objective. We have discussed
this extensively in my Early American literature class, and I think that this realization is one
important contribution of postmodern theory.
At first I was hesitant to embrace the idea that marginalized people have a more objective or
less distorted view. But then I thought about Frederick Douglass narrative and his analysis of
slavery. Douglass saw not only how destructive slavery was to the slaves, but also to the
Exercises and Activities
Standpoint theory applied to other communication theories
If you’re following the order of the chapters in the book, you’ll encounter standpoint
theory fairly late in the semester, and thus your students will have several communication
theories under their belt. It’s worth pointing out to your students that, if we take standpoint
theory seriously, it might challenge much of what they’ve learned this semester. You might go
theory by theory and ask, does this theory seem to exhibit strong or weak objectivity?
Standpoint theory would also call you to consider the identity of the scholars themselves. For
example, if you consider the interpersonal theories, do Burgoon, Baxter, Petronio, and
Haythornthwaite (as women) exhibit a less partial standpoint than male theorists such as
Berger, Altman and Taylor, Pearce and Cronen, and Walther? Would theories developed by
A standpoint and why it matters: The Madhouse on Madison
A fairly germane entry point for standpoint theory is the fundamentality of a standpoint.
I like to make the apt comparison of a seat at a hockey or other sporting game. While all
people attend the same event, every seat’s sightlines are different. By typical standards, the
premiere seats are closest to the glass and in the heart of the action. That’s the spot, if you’re
like me, Em, or Glenn (all of whom are rabid Chicago Blackhawks fans; Andrew’s the odd man
though none of it very clearly. You can see plays develop that those who are eye to eye with
players on ice level never see.
Here’s an interesting point to debate with students: at hockey games, the 200-level
seats are considered the best view of the game. They aren’t always the priciestthat usually is
still the 100-level, on-the-glass spots, but true hockey aficionados will tell you that 200-level
seats are superior for watching the game. There, you’re close to the action and have a real feel
for what’s happening, but you are also above the boards and the top of the glass and get some
perspective. At the United Center (where the Blackhawks play), this level is called the Club
Level and it has perks not available on the other levels (in-seat dining service, more food
what the advantages of others are. Without the comparison, you too are limited. When I finally
made it to the 200-level for a game, I’m afraid it might have ruined me. I used to be content up
high, amongst the rest of the diehards in the “Madhouse on Madison.” But, in the 200-level
seats, everything was visible and you had the fancy services to boot! As I said, once you have a
little perspective on what you have or don’t have, you see everything differently. You might try
this metaphor out with your students, perhaps adapting it to whatever sport is most popular on
with your students or on your campus.
Another analogy that I have used effectively is the Eiffel Tower. If I wanted to
understand how the structure was built, I would likely understand more standing on the ground
looking up than on the observation deck many stories in the air. Using photos of different
locations around and within the Tower, ask your students what’s gained or lost at each
junction. What do the fringes see that is not part of the scenic view from the top? Harding and
Make the connection between critical theories
If you have gone linearly through the text, you have covered Deetz (ch. 21) and Hall (ch.
27) and therefore, Harding and Wood represent the third theory from the critical tradition (with
muted group theory and co-cultural theory yet to come in ch. 33 and ch. 36, respectively). I
would encourage you to take the opportunity to re-examine the three challenges of critical
Undercover Boss
At times, teaching communication theory can ruin ones television and movie-going
experiences. In other moments, I have shouted a heart-felt “amen” when I see a perfect
illustration. The television series Undercover Boss is tailor-made for discussing standpoint
theory. The premise of the show is that a CEO or highplaced executive goes “undercover” in
their own organization to find out how things really work. As these large corporations generally
have various locations and tasks, the boss encounters a variety of everyday workers and the
conditions under which they work. Usually, the employee is far more competent in their role
than their “trainee” (the CEO) and often has useful insights that would make the work more
enjoyable, the job more efficient, and the experience better for everyone. I suggest showing a
Other media illustrations
A film that may connect with your students is Mean Girls, which many people consider
to be a modern classic. The main character, Cady Heron, who has previously been
homeschooled by her parents in Africa, begins attending high school in the suburbs. She is
befriended by Janis and Damian, two students who are on the margins of the student
population, but extremely knowledgeable about the schools system. Early in the film, they
present Cady with a map to the cafeteria and the relative locations of the power players among
but also that “upstairs.” In Downton Abbey, Lord and Lady Grantham’s life of privilege and
advantage is only possible because Carson and Mrs. Hughes keep the house running like a
well-oiled machine. Very aware of the drama upstairs and amongst the servants, they work
diligently to keep everyone happy.
I would wholeheartedly endorse using clips from Hidden Figures (2016) when you teach
this chapter. It tells the story of three African American women, each a pioneer in her area
within the white, male culture of NASA in the 1960s. Two particular scenes might be
compelling additions to your class time. In one scene, Mary Jackson (played by Janelle Monae)
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prior written consent of McGraw-Hill Education.
Goble Johnson (played by Taraji P. Henson) is a brilliant mathematician, working in the gender
and racially-segregated space task group. She is forced to walk a half-mile (in heels and all
weather conditions) in order to use a colored people’s bathroom, but after a revealing
showdown about her “absences”, her supervisor (played by Kevin Costner) takes matters into
his own hands regarding the bathroom. It’s a brilliant scene as she explains her predicament,
something he (a white male) was entirely unaware was a problem. It’s a fine example of
standpoint theory’s point: those in privilege are naively unaware that the very structures that
help them are hindrances to others.
Finally, I would suggest John Irvings Cider House Rules. Homer Wells was raised in an
orphanage by Dr. Larch, who trained the young man as his assistant in his medical practice.
When Homer leaves home and finds work at an apple orchard, he shares the bunkhouse with
the (mostly) black, migrant workers. In a pivotal scene, Homer begins to read the rules that
Further Resources
Standpoint theoretical considerations
For a general assessment of standpoint theory and a discussion and application of its
relevance to rhetorical studies, see Glen McClish and Jacqueline Bacon, “‘Telling the Story Her
Own Way’: The Role of Feminist Standpoint Theory in Rhetorical Studies,” Rhetoric Society
Quarterly, Vol. 32, 2002, pp. 27-55.
Dilmi Aluwihare-Samaranayake, Ethics in Qualitative Research: A View of the Participants’ and
Researchers’ World from a Critical Standpoint,” International Journal of Qualitative
Methods, Vol. 11, 2012, pp. 6481.
Standpoints of African-American women
For critiques of white feminists’ viewpoints by African-American women scholars and
discussion of the ways in which racial and gender identities intersect in their lives, see:
bell hooks, Ain’t I A Woman: Black Women and Feminism, South End Press, Boston,
1981.
bell hooks’ essays “Reflections on Race and Sex” and “Representations: Feminism and
110-113) in her collection Sister Outsider: Essays and Speeches, Crossing Press,
Freedom, CA, 1984.
Wendy Leo Moore, Reflexivity, Power, and Systemic Racism,” Ethnic & Racial
Studies, Vol. 35, 2012, pp. 614-619.
Interpersonal and family contexts
Shereen G. Bingham, Kerry L. Beldin, and Laura Dendinger, “Mediator and Survivor
Perspectives on Screening for Intimate Partner Abuse,” Conflict Resolution
Quarterly, Vol. 31, 2014, pp. 305-330.
Andrea L. Tyler and Lameesa Muhammad, “Race, Gender, and Single Parenting: Dismantling
the ‘Invisible’ Myth Around Intellectual Black Female Scholars,” in Autoethnography as a
Lighthouse: Illuminating Race, Research, and the Politics of Schooling, in Stephen D.
Hancock, Ayana Allen, and Chance W. Lewis, (eds.), Information Age Publishing,
Charlotte, NC, 2015, pp. 83-101.
News and Journalism
José Andrés Araiza, Saying Goodbye to Men: Southern Feminists Publishing News While
Challenging Patriarchy,” Journal of Communication Inquiry, Vol. 38, 2014, pp. 273-290.
Standpoint in the digital age
Sarah J. Jackson and Sonia Banaszczyk, “Digital Standpoints: Debating Gendered Violence and
Racial Exclusions in the Feminist Counterpublic,” Journal of Communication
Inquiry, Vol. 40, 2016, pp. 391-407.
Kimberly A. Scott and Mary Aleta White, “COMPUGIRLS’ Standpoint: Culturally Responsive
Computing and Its Effect on Girls of Color,” Urban Education, Vol. 48, 2013, pp. 657
681.
Robin Stevens, Stacia Gilliard-Matthews, Jamie Dunaev, Marcus K. Woods, and Bridgette M.
Brawner, “The Digital Hood: Social Media Use Among Youth in Disadvantaged
Neighborhoods,” New Media & Society, Vol. 19, 2017, pp. 950-967.
In sports arenas
Helen Jefferson Lenskyj, Reflections on Communication and Sport: On Heteronormativity and
Gender Identities,” Communication and Sport, Vol. 1, 2013, pp. 138-150.
Brian K. Richardson and Joseph McGlynn, Rabid Fans, Death Threats, and Dysfunctional
Teaching idea
Donna R. Pawlowski, (2006). “Who Am I and Where Do I ‘Stand?’,” Communication
Teacher, Vol. 20, 2006, pp. 6973.
Other applied Contexts
Deborah Ballard-Reisch, “Muted Groups in Health Communication Policy and Practice: The
Copyright © 2018 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the
prior written consent of McGraw-Hill Education.
Kate Lockwood Harris, “Re-Situating Organizational Knowledge: Violence, Intersectionality and
the Privilege of Partial Perspective,” Human Relations, Vol. 70, 2017, pp. 263-285.
Aileen Moreton-Robinson, Towards an Australian Indigenous Women’s Standpoint
Theory,” Australian Feminist Studies, Vol. 28, 2013, pp. 331347.
Sarah Mosedale, Women’s Empowerment as a Development Goal: Taking a Feminist
Standpoint,” Journal of International Development, Vol. 26, 2014, pp. 1115-1125.
Alison Wylie, “Feminist Philosophy of Science: Standpoint Matters,” Proceedings and
Addresses of the American Philosophical Association, Vol. 86, 2012, pp. 4776.