Sample Syllabus Format And Schedules Types of store-based and non store retailers

Sample Syllabus Format and Schedules

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SOUTHERN OREGON UNIVERSITY

BA446 Retail Management

Joan M. McBee

Course Description: Examines market strategy planning for retail management.

Major emphasis is on small- to medium-sized retail business plans.

Discusses retail management case problems.

Required Textbook ; Levy,Weitz, and Grewal, 10th edition

Online Environment: Participating in an online class is quite different than a face-to-face

class. Much of you what you get out of the course will depend on how much you put into the

If you have never taken an online course before, please make an appointment with the

instructor for an orientation.

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Topics Covered:

Management decisions made by retailers

Types of store-based and nonstore retailers

Changing demographics and values of retail customers

Evaluation: Activity Points

Midterm Exam 100

Final Exam 100

Grading Scale

A 100-93% C+ 79-77%

Tests: There will be two tests worth 100 points each. Each test may contain a mixture of

true/false, multiple choice and short essay questions. Students are expected to take the exams

according to the schedule listed in this syllabus. It is unfair to those students who are prepared

Assignments: Your assignment grade will include satisfactory completion of exercises, regular

and constructive participation on the discussion board, and completion of weekly quizzes. The

quizzes can be taken as many times as you like up to the due date. They are really a learning

tool for you and to help you get accustomed to the types of questions you will see on your

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Term Project: Please see the separate handout for your term project. You will be graded on

depth of evaluation, reference to course material, and grammar and punctuation. Papers are

due on June 9. Late papers will receive a 10% penalty. Papers should adhere to the School of

Student Responsibilities: Knowing that students often need to juggle school, work,

family, and other obligations, you need to know that I do not second-guess your

Withdrawal: The ultimate responsibility of withdrawing from the class rests with each

individual student to INITIATE and COMPLETE. Withdrawal is not automatic, but must be

dropping classes will receive an F, E, or other appropriate grade for the work completed.

Incompletes:

Disability Statement: It is the policy of Southern Oregon University that no otherwise qualified

person shall, by reason of disability, be denied access to, participation in, or benefits of any

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COURSE SCHEDULE

Date Subject Chapter

Week 1 Introduction to the World of Retailing 1

Types of Retailers 2

Midterm Chapters 1-8

Week 5 Customer Relationship Management 10

Week 6 Planning Merchandise Assortments 11

Buying Systems 12

Week 11 Final Exam Chapters 11-19

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BA446 RETAIL MANAGEMENT

TERM PROJECT

Your final project involves three separate parts. You can get started on this at any time, but your

recommendations and the detail of your answers will need to be completed closer to the end of the term

after you have read the chapters, completed your assignments, and gained a greater understanding of the

PART A: Compare at least seven products among four food retailers on

Variety

Assortment

The form attached will provide guidance for you. You should have seven forms completed for this

part of the project. From the information you gather, you are to come to some conclusions about

each retailer’s strategy. Give as much detail as you can. For each retailer identify:

a) the target market the you think the retailer is directing its efforts and why

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TERM PROJECT: PART A

Product #___: Type of Product_____________________________________________

STORE #1

STORE #2

STORE #3

STORE #4

Variety-

How many

variations are

represented?

(How many

types of choc.

chip cookies?)

Price

Location (on

shelf, in store)

Promotion

(Sale,

coupons,

samples,

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PART B: Evaluate store layout, design and visual merchandising.

Go to a store of your choice and evaluate the store layout, design and visual merchandising techniques

Explain your answers to the following questions:

I. Appearance

A. Is the store layout, design and visual merchandising techniques used consistent

with the exterior of the store and the location? What does it say about the type of

II. Fixtures

A. Does the lighting highlight merchandise, structure space, capture a mood, or

III. Promotion

A. Evaluate the store’s signage. Does it effectively sell merchandise?

B. Has the retailer used any theatrical effects to help sell merchandise?

IV. Layout

A. Does the store layout help draw people throughout the store? Why or

Sample Syllabus Format and Schedules

V. Merchandising

A. Has the retailer employed any techniques for achieving greater space

productivity such as using the “cube,” downsizing gondolas and racks,

VI. Summarize your suggestions on how this retailer can improve the shopping experience

for their customers, increase sales, and improve their image.

PART C: Evaluate Websites.

Go to the four retail web sites and shop for a product. For example, if I were shopping for a pair

of jeans, I

Secret, GAP, J. Crew, Levi because they all offer about the same quality and target similar

markets. Answer the following questions in detail:

a) Identify the retailers you chose and why.

d) Compare the retail offerings of the product you were shopping for:

a. product quality

b. price

e) Which one of these sites would you use? Why?