Sample Syllabus Format and Schedules
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Syllabus
SST 2383 – Retail Merchandising / Buying & Pricing
Jo Ellen Jonsson
Objective and Goals: This course will provide a foundation for those students who
plan to work in retailing or related disciplines. We will critically analyze the retailing
Required Textbook: Levy,Weitz, and Grewal 10th edition
Evaluation: There will be 4 exams, 10 case studies, 3 activities, 10 Virtual Business
simulation sessions and 1 research project. (All due dates are listed on the course
calendar.)
Writing: Students are expected to write clearly with spelling and grammar at a level
appropriate for a college course. Spelling and grammar count! Remember, how you
communicate (verbal or written) makes an impression. Please proofread your
assignments before they are submitted.
Grading: No late work! I feel it is extremely important to learn how to meet deadlines.
Therefore, unless it is a medical emergency, you will not receive points for late
work. Watch the calendar carefully and make sure all assignments are turned in at the
Grading Criteria:
Exams:
Exam 1
100 pts.
Case Studies / Assignments
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Research Project :
Virtual Business Simulation:
9 sessions at 10 pts each = 90 pts.
Grade Breakdown:
930 -1000 A
730 – 769 C
900 – 929 A-
700 – 729 C-
Ethical Conduct: Any form of academic dishonesty (cheating, plagiarism, etc.) will not
be tolerated. Proof of academic dishonesty will result in a failing grade (E) for the
course.
Disabilities: Any student requiring accommodations or services due to a disability must contact
Services for Students with Disabilities (SSD) in room 181 of the Student Services Center. SSD
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SST 2383 Retail Merchandising
Week 1: Assignments
Module 1 :
Chapter 1 –
Introduction to the World
of Retailing
Complete the “Getting Started Quiz.” The 3rd row
on the home page will not be released to you until
you complete the quiz at 100%.
Week 2:
Module 2:
Chapter 2 –
Read Chapter 2
Case 2: Build-A-Bear (page 545)
Week 3:
Module 5:
Chapter 5 – Retail Market Strategy
Read Chapter 5
Case 8: Competitive Environment in Teen Market
Take Exam 1 on Chapters 1-5 in the WSU Testing
view all of the information f
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Chapter 6 – Financial Strategy
Week 6:
Week 7:
Module 9:
Chapter 9 – Information Systems
andupply Chain Management
Read Chapter 9
Case 13: Diamonds from Mine to Market (pages
562-563)
Week 8:
Take Exam 2 on Chapters 6-9 in the WSU Testing
Center (50 multiple choice questions)
100 points possible
*Exam 2 is available Feb. 25 – March 3
Week 9:
Week 10:
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Week 12:
Module 15:
Chapter 13 – Pricing
Read Chapter 13
Assignment: Pricing Problems – 50 points
(Allow at least one hour to complete this assignment
– link is in Module 15)
s in Module 15
Week 13:
Module 16
Chapter 14 – Retail Communication
Mix
Read Chapter 14
Case 25: Promoting a Sale (pages 574-575)
Week 14:
Week 15:
Module 19:
Chapter 17 – Customer Service
Read Chapter 17
Exam 4 Review
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Research project DUE on April 23.
No late work will be accepted!