Sample Syllabus Format And Schedules Grading Three Exams Will Given Throughout The

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Sample Syllabus Format and Schedules

RETAIL MANAGEMENT AND TECHNOLOGY

MARKETING 465

PROFESSOR: Kathleen Debevec, Ph.D.

TEXTBOOK: Levy, Weitz, and Grewal, Retailing Management,

McGraw Hill, 10th edition, 2019

COURSE OVERVIEW AND OBJECTIVES:

Retailing is a dynamic and ever changing industry. We see significant growth in the industry here

and abroad, the emergence of electronic retailing, mergers and acquisitions, new technologies that

affect how merchandise may be sold and managed, and new types of retailing establishments. This

course is designed to keep you abreast of these changes and give you exposure to the types of

CAREER PATHS:

Two of the most common career paths in retailing are in merchandise buying and store management.

Merchandise buyers are responsible for managing a budget, planning and securing the merchandise

assortment, negotiating with vendors, analyzing sales results, managing markdowns, overseeing

GRADING:

Three exams will be given throughout the semester covering the assigned chapters in the textbook,

handouts, assignments and class discussion. Exams can include essay type questions, problems, and

Sample Syllabus Format and Schedules

A semester project will be assigned that can be completed on an individual basis or with a partner. A

brief presentation of this project will be done at the end of the semester. Short assignments will be

given during the semester to complement class discussions. Further details for the assignments will

Weighting of Course Components

Exam 1 20%

Sample Syllabus Format and Schedules

SEMESTER SCHEDULE

Week Day Date Topic Chapters/Assignments

1 Introduction Ch. 1

Customer Service Ch. 17

________________________________________________________________________

_______________________________________________________________________

5 EXAM 1 Chs. 1-3, 5, 6, 17

Trading Area Analysis and Site Selection Chs. 7, 8

_______________________________________________________________________

8. EXAM 2 Chs. 7-12

_______________________________________________________________________

9 Understanding the Retail Consumer Ch. 4

Pricing Strategy Ch. 13

_______________________________________________________________________

13 Review

EXAM 3 Chs. 4, 13-17

_______________________________________________________________________

14 Presentations

Presentations