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Sample Syllabus Format and Schedules

UNIVERSITY OF DAYTON

MANAGEMENT AND MARKETING DEPARTMENT

MKT 315: RETAIL MARKETING Course Syllabus

Serdar S. Durmuso lu, Ph.D.

TEXTBOOK*: Retailing Management by Michael Levy (Author), Barton A. Weitz (Author), Dhruv

Grewal (Author)

Publisher: McGraw-Hill-Education; 10th edition (2019)

* Other supplemental materials such as news articles will be available on the course website. You will be

informed when you are to read these materials and bring them to class.

COURSE OBJECTIVES

This course is designed to help you develop an understanding and appreciation of the difficulties

METHOD OF INSTRUCTION

There will be two lectures each week. The lectures are designed to introduce and clarify the

topics being covered in the course, and to relate those topics to business applications. You can

EVALUATION

There are four components in your final grade:

1. Contribution (based on in-class participation): In-class contribution will be graded

objectively based on active participation in-class discussions, case studies, article

discussions, and in-class exercises.

What constitutes a contribution?

d questions

2. Individual Assignment: You will turn in one individual assignment. I will post the details of

the assignment on the course website. The due date of this assignment is noted on the

tentative course outline, at the end of the syllabus.

3. Exams: There will be two midterm exams and one final exam, each with multiple-choice

Sample Syllabus Format and Schedules

questions. The midterm exams will take place during regular class hours at the regular class

4. Team Presentation: Groups of five or six students will be assigned the task of developing

(and subsequently presenting) a presentation covering the major topics discussed in class,

with respect to a major retailer. I need to know the members of each group by the end of

class on January 18th, 2008. If you are not in a group by then, I will randomly assign you to a

group with less than five or six members at the time.

FINAL EXAM

The final exam will be given on April 28th, 2018 between 2:30 and 4:20 pm. The final exam

serves to ensure that you have an adequate understanding of concepts and topics taught in this

course. The final exam may include questions related to ALL concepts and topics covered in the

course.

GRADING

Your final course grade will be based on the following percentages for in-class contribution,

individual assignment, team presentation, and exam scores:

I will use the categorization below in grading your work and in assigning your final grade for the

Sample Syllabus Format and Schedules

Percent of Final Grade Notes

In-class contribution 5%

Individual assignment 10%

Consistent with these standards, letter grades will be assigned based on the plus/minus system

(the schedule is in the table below). However, keep in mind that in determining final grades, I

will consider your overall performance on course assignments, the consistency of your

performance, and your performance relative to your fellow classmates. I therefore reserve the

Grade Point Scale Letter Grade Percentage in Course

4.0000 A 94 – 100%

3.6667 A- 90 – 93

POLICIES

Drinks and Food: The School of Business Administration recently spent a significant amount

of your money updating the classrooms. As such, library rules should be enforced. Only water

will be allowed in plastic, screw-top containers. All other drinks require spill-proof containers.

Food is not allowed.

Classroom Etiquette: All cell phones should be place

Sample Syllabus Format and Schedules

any e-mails, group meetings, etc., should be carefully thought out. So, once again, please be

respectful of each other and the professor, including in your electronic transmittals. Remember,

this is a formal business course and I expect you to conduct yourselves as business people both

inside and outside of the classroom, including any correspondence. Any behavior deemed by the

professor as unprofessional, disrespectful, or inappropriate may result in up to a 20% reduction

in your final grade.

5/8

Academic Integrity: Academic dishonesty will not be tolerated. If cheating, plagiarism, or

academic dishonesty of any kind occurs, the offender will be automatically dismissed from

the course with a failing grade. Please refer to the UD academic dishonesty policy if you have

Plagiarism, as defined in the academic dishonesty policy of the University, will be scrutinized on

all student assignments. Note that using the exact words from an unquoted published work is

within this definition. It also includes information from websites that is not properly cited.

Make sure that if exact words are used, they are enclosed in quotation marks and the source is

referenced. With regard to citing references that you have used within the body of your work,

you must cite all sources. Anything that is cut and pasted should be included in quotes, and cited

in your references section. Do not excessively use direct quotes, either. Be sure to paraphrase if

direct quoting becomes excessive.

Announcements: Important announcements will be made in class and posted on course web site.

I will send a number of e-mails throughout the semester regarding the class. I will use the

-mail system and the corresponding e-mail addresses for the members

Sample Syllabus Format and Schedules

COURSE OUTLINE

Course schedule is on the next two pages. Please note that every effort will be made to cover the

assigned topics on the scheduled days. However, some modification can be expected based on

class discussions, questions, etc.

6/8

MKT 315-01 COURSE OUTLINE

Week Class Date Readings Assigned Notes

1 Syllabus, Course Introduction, and the Wheel of Retailing

Chp 1: Introduction to the World of Retailing

5 February 6 Midterm Exam 1 Chapters 1, 2, 3, 5, 6, & 7;

Articles 1, 2, & 3

Article 4 & 5 AND Case Study #1

6 Chp 8: Retail Site Selection

Chp 9: Information Systems and Supply Chain Management

AND Article 6

10 March 12 Midterm Exam 2 Chapters 6, 7, 8, 9, 10, & 11;

Articles 4, 5, 6, & 7

Chp 12: Merchandise Planning Systems

11 Chp 12

Chp 13: Retail Pricing Individual Assignment

due by 5:00 pm

Sample Syllabus Format and Schedules

16 April 28 Final Exam

heavily on Chapters 12, 13, 14, & 16

MKT 315: RETAIL MARKETING

Confidential Team Assessment Form

Assessment Date: ____________________ Team Number: _____________________________

Your Name: ________________________ Retailer Presented: __________________________

each person in the table provided below.

Team Member Name Mark

#1 (myself)_______________________________ _____________

#2 ______________________________________ _____________

#3 ______________________________________ _____________