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DM 360/MKT 360 RETAILING
Ruoh-Nan (Terry) Yan, Ph.D.
REQUIRED TEXT:
Levy, Michael, Barton A. Weitz, and Dhruv Grewal (2019). Retailing Management (10th Ed.), Boston,
MA:
McGraw-Hill Education.
COURSE DESCRIPTION:
Examination of retailing concepts and practices, such as retailing strategy, supply chain
management, merchandise management, and store management.
COURSE OBJECTIVES/FORMAT:
This course exposes the student to the many facets of retailing and provides a basic understanding of
retailing concepts. As a result of this course, students will gain knowledge of:
the fundamental terms and concepts that are commonly used in marketing and apply them to a
retailing operation.
ACADEMIC AND PROFESIONAL STANDARDS:
GRADING CRITERIA AND SYSTEM:
Examination #1 = 80 points
Examination #2 = 80 points
Final Exam = 100 points
Pop Quizzes = 50 points
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Note: The borderline grades do not get rounded up. According to this scale, if your final grade was a
398.50, you will have earned a C in the course because 400 was required for a B and was not attained.
Therefore, every point counts. If I graded something incorrectly, be sure to alert me in time so that I may
give you full credit, however, do not come and argue points merely in an attempt to get a better grade.
ATTENDANCE POLICY
are registered to obtain maximum educational benefits. Absence or lateness does not excuse students from
required course work. Students are expected to attend all scheduled classed.
EXAMINATIONS:
There will be two scheduled closed book/closed note examinations and final examination. Exams
cover primarily the material related to the section immediately reviewed. However, since the
material builds upon itself in many occasions, material from a previously reviewed section may be tested
on any examination. Students are responsible for taking the exams on scheduled days.
POP QUIZZES:
Quizzes will be introduced throughout the session and the total average will be worth 50 points of your
final grade. They will consist of either multiple choice questions or short essay questions.
TERM GROUP PROJECT:
There are three parts of the term group project. Students will work as a group of five to complete the
project. An additional handout with details will be provided.
ASSIGNMENTS:
There will be five in-class assignments and one take home assignment (10 pts. each x 5 = 50 pts.
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assignment (when possible) and provide adequate documentation of the excuse. It is the sole discretion of
the instructor to determine what does and does not constitute an acceptable excuse.
Late Assignments: Assignments turned in past the due date will be reduced 5 points for each day
late. Late assignments will not be accepted later than two days after the due date.
INCOMPLETES:
Grades of incomplete will only be given to those students who have clearly demonstrated their
CELL PHONES/PAGERS/OTHER DEVICES:
Use of cell phones, paging devices, and other means of electronic or outside communication is
USE OF RAMCT:
The RamCT technology will be used as the major communication tool for posting relevant materials,
grades, announcements, etc. Students are required to check the RamCT website regularly to keep
informed.
CLASS SCHEDULE:
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DM 360/MKT 360 CLASS SCHEDULE
1. Introduction to Class
Introduction to the World of Retailing Chapter 1
5. Multichannel and Omnichannel Retailing Chapter 3
6. Multichannel and Omnichannel Retailing A View into the Future
In-class Assignment #1
Concept Paper Due
Chapter 3
11. (W) Exam #1 (Ch. 1, 2, 3, 4, and 5)
12. Financial Strategy Chapter 6
16. Retail Site Selection Chapter 8
17. Retail Site Selection
In-class Assignment #4
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Chapter 8
18 Information System and Supply Chain Management Chapter 9
22 Merchandise Management
In-class Assignment #5
Chapter 11/12
23 Pricing Chapter 13
28Group Presentations IV
29 Human Resource Management
Topic Dress Code/Best Buy
Final Exam Review
Chapter 15