1
Part B
TEACHING NOTES FOR ENGINEERNG MANAGEMENT AND BUSINESS CASES
Twenty-one engineering management and business cases are
selected to assist engineers and engineering managers in gaining
management/business perspectives. These cases, illustrating the
complex engineering and management issues involved, may be
1. SOURCES OF CASE MATERIALS AND TEACHNING NOTES
All original case materials are available at the publisher,
Harvard Business School Publishing Company. Academic educators
may register at its website of Harvard Business Online for
The teaching notes which are included in this Instructor’s
Solutions Manual are prepared by the author. They are different
from those published by Harvard Business School in that the
2. CLASSIFICATION OF SELECTED CASE MATERIALS
As an overview of the cases selected for inclusion in this
TABLE B-1. CLASSIFICATION OF ENGINEERING MANAGEMENT/
BUSINESS CASES
Case
Reference
Subjects Covered Company
Involved
Products Marketed
Case #1 Implementation of e-commerce, Air
P
roducts
I
ndustrial gases
Case #2 Product positioning based on
B
MW Automobiles
Case #3 Product development to overcome
D
ominion
Motors and
O
ilfield pumping
Case #4 Marketing fundamentals of industrial Locite Corp. Equipment to
Case #5 Manufacturing cost accounting Monterrey
Manufacturing
Manufactured goods
Case #6 Distribution channels and conflicts Hewlett
Packard
Printers
Case #7 Operations management
G
e
n
eral Motor Automotive
(considering both technical and
P
owertrain
c
omponents
Case #8 Organizational design at various Apex Corp. Technology services
Case #9 Management of teams (group behavior, Honeywell
(Building
Various technical
Case #10 Product development and business Quantum
Corporation
Winchester disk
drive
Case #11 Strategic decision making involving Saturn
Corporation
Automobiles
Case #12 Problem solving related to supply
chain
E
G&G Rotron
Division
C
ommercial motors
–
–
Case #13 Activity Bases Costing (cost
D
estin Brass
B
rass valves, pumps
Case #14 Capital budgeting decision related to Whirlpool
Corporation
Consumer appliances
Case #15 Product and brand management Black and
Decker
Power tools
Case #16 Niche marketing (channel conflicts, Gateway Computers
Case #17 Global challenges (organizational
N
issan Motors Automobiles
Case #18 Start-up challenges (global strategy,
N
etlo
g
ic
S
emiconductor
Case #19 Corporate strategy, distribution FastLane
Software products
Case #20 Decision making regarding the Peterson
Industries
Custom plastics
Case #21 Strategic decision making concerning General
Electric
Medical
Medical diagnostic
global business expansion Systems imaging systems
The set of cases listed in Table B-1 cover technology
TABLE B-2. CHAPTER COVERAGE CORRESPONDING TO CASES
Chapter Chapter Title Applicable Cases Number
1 General Introduction
2 Planning Case No. 17 (Planning for Company Revival)
3 Organizing Case No. 8 (Organizational design)
5 Controlling Case No. 7 (Operations management)
Case No. 12 (Problem solving)
6 Cost Accounting Case No. 5 (Manufacturing, accounting)
Case No. 13 (Activity Based Costing)
7 Financial Accounting and Management Case No. 14 (Income statement and balance sheet)
9 Engineers as Managers and Leaders Case No. 1 (e transformation)
10 Creativity and Innovation
11 Ethics In Engineering Management and Workplace