Unlock document.
This document is partially blurred.
Unlock all pages and 1 million more documents.
Get Access
PART III ADDITIONAL RESOURCES
BOOKS
In addition to the catalogs distributed by textbook publishers like Wadsworth Publishing
Company, two other sources of books and other printed materials for electronic and
digital media curricula are worth mentioning.
Focal Press 313 Washington St. Newton, MA 02158-1626 (617-928-2607). Focal
In particular, the following books can be used as the additional sources for teaching
electronic and digital media management.
1. Tassel, J.V., & Poe-Howfield, L. (2010). Managing Electronic Media: Making,
Marketing, and Moving Digital Content. Newton, MA: Focal Press
This book outlines the changes in technology in the global marketplace and the
2. Sylvie, G., LeBlanc, J.W., Hollifield, C.A., Lacy, S., & Broadrick, A.S. (2007).
Media Management: A Casebook Approach (4th edition). New York, NY:
Erlbaum Associates.
100
© 2017 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly
accessible website, in whole or in part.
this casebook provides real-world scenarios that help students anticipate and prepare for
experiences in their future careers.
3. Herrick, D.F. (2012). Media Management in the Age of Giants: Business
Dynamics of Journalism (2nd edition). Albuquerque, New Mexico: University of
New Mexico Press.
4. Kueng, L. (2008). Strategic Management in the Media: Theory to Practice.
Thousand Oaks, CA: SAGE Publications.
This book aims to provide a comprehensive, accessible, and expert introduction to
5. Albarran, A.B. (2013). The Social Media Industries (1st edition). New York, NY:
Taylor and Francis.
This book examines how social media is evolving as an industry—it is an
extension of traditional media industries, yet it is distinctly different in its nature and
ACADEMIC JOURNALS
1. Journal of Broadcasting & Electronic Media
Published quarterly for the Broadcast Education Association, the Journal of
Broadcasting & Electronic Media contains timely articles about new developments,
101
© 2017 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly
accessible website, in whole or in part.
trends, and research in electronic media written by academicians, researchers, and other
electronic media professionals. The journal invites submissions of original research that
examine a broad range of issues concerning the electronic media, including the historical,
technological, economic, legal, policy, cultural, social, and psychological dimensions.
Scholarship that extends a historiography, tests theory, or that fosters innovative
perspectives on topics of importance to the field, is particularly encouraged. The journal
is open to a diversity of theoretic paradigms and methodologies.
2. The International Journal on Media Management
The International Journal on Media Management provides a global examination
of the fields of media and telecommunications management, with a strong emphasis on
3. Journal of Media Economics
The Journal of Media Economics publishes original research on the economics
and policy of mediated communication, focusing on firms, markets, and institutions.
TRADE PUBLICATIONS
1. Broadcasting & Cable
Broadcasting & Cable magazine is a television industry trade magazine published
2. Television Week
102
3. The Television and Cable Factbook
Television and Cable Factbook is published by Warren Communications News, Inc.
It contains the most accurate and reliable market coverage information available for the
VIDEOS
Films for the Humanities and Sciences
P.O. Box 2053
Princeton, NJ 08543-2053.
(800-257-5126)
http://www.films.com/ecHome.aspx
Insight Media
2162 Broadway
WEB SITES
The following Web sites contain the periodicals and directories or yearbooks that
are valuable resources for a course in electronic and digital media management.
103
3. Billboard. (Weekly) VNU eMedia Inc. http://www.billboard.com/bb/index.jsp
5. Broadcasting and Cable Yearbook.
7. Cable World. Access Intelligence Co. http://www.cableworld.com/
9. Multichannel News. (Weekly) Reed Business Information.
11. Radio Ink. (Fortnightly) Streamline Publishing, Inc. http://www.radioink.com/
13. Television Week. (Weekly) Crain Communications, Inc. http://www.tvweek.com/
PROFESSIONAL ORGANIZATIONS
Cabletelevision Advertising Bureau (CAB)
830 3rd Avenue, 2nd Floor
Washington, DC 20036
(Phone: 202-429-5300)
http://www.nab.org/
National Cable & Telecommunications Association (NCTA)
1724 Massachusetts Ave. N.W.
NY, NY 10022-3108
(Phone: 212-486-1111)
http://www.tvb.org/
RESEARCH ORGANIZATIONS
The Arbitron Company
© 2017 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly
accessible website, in whole or in part.
http://www.arbitronresearch.com/
Nielsen Media Research
770 Broadway
New York, New York 10003
(646-654-8300)
http://www.nielsenmedia.com/
Pew Research Center
1615 L Street, NW, Suite 700
Washington, DC 20036
(202-419-4300)
http://www.pewresearch.org/
