Media Studies Part 3 This Provides The Foundation For Part Two Which Analyses Number Strategic Topics

PART III ADDITIONAL RESOURCES

BOOKS

In addition to the catalogs distributed by textbook publishers like Wadsworth Publishing

Company, two other sources of books and other printed materials for electronic and

digital media curricula are worth mentioning.

Focal Press 313 Washington St. Newton, MA 02158-1626 (617-928-2607). Focal

In particular, the following books can be used as the additional sources for teaching

electronic and digital media management.

1. Tassel, J.V., & Poe-Howfield, L. (2010). Managing Electronic Media: Making,

Marketing, and Moving Digital Content. Newton, MA: Focal Press

This book outlines the changes in technology in the global marketplace and the

2. Sylvie, G., LeBlanc, J.W., Hollifield, C.A., Lacy, S., & Broadrick, A.S. (2007).

Media Management: A Casebook Approach (4th edition). New York, NY:

Erlbaum Associates.

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accessible website, in whole or in part.

this casebook provides real-world scenarios that help students anticipate and prepare for

experiences in their future careers.

3. Herrick, D.F. (2012). Media Management in the Age of Giants: Business

Dynamics of Journalism (2nd edition). Albuquerque, New Mexico: University of

New Mexico Press.

4. Kueng, L. (2008). Strategic Management in the Media: Theory to Practice.

Thousand Oaks, CA: SAGE Publications.

This book aims to provide a comprehensive, accessible, and expert introduction to

5. Albarran, A.B. (2013). The Social Media Industries (1st edition). New York, NY:

Taylor and Francis.

This book examines how social media is evolving as an industry—it is an

extension of traditional media industries, yet it is distinctly different in its nature and

ACADEMIC JOURNALS

1. Journal of Broadcasting & Electronic Media

Published quarterly for the Broadcast Education Association, the Journal of

Broadcasting & Electronic Media contains timely articles about new developments,

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accessible website, in whole or in part.

trends, and research in electronic media written by academicians, researchers, and other

electronic media professionals. The journal invites submissions of original research that

examine a broad range of issues concerning the electronic media, including the historical,

technological, economic, legal, policy, cultural, social, and psychological dimensions.

Scholarship that extends a historiography, tests theory, or that fosters innovative

perspectives on topics of importance to the field, is particularly encouraged. The journal

is open to a diversity of theoretic paradigms and methodologies.

2. The International Journal on Media Management

The International Journal on Media Management provides a global examination

of the fields of media and telecommunications management, with a strong emphasis on

3. Journal of Media Economics

The Journal of Media Economics publishes original research on the economics

and policy of mediated communication, focusing on firms, markets, and institutions.

TRADE PUBLICATIONS

1. Broadcasting & Cable

Broadcasting & Cable magazine is a television industry trade magazine published

2. Television Week

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3. The Television and Cable Factbook

Television and Cable Factbook is published by Warren Communications News, Inc.

It contains the most accurate and reliable market coverage information available for the

VIDEOS

Films for the Humanities and Sciences

P.O. Box 2053

Princeton, NJ 08543-2053.

(800-257-5126)

http://www.films.com/ecHome.aspx

Insight Media

2162 Broadway

WEB SITES

The following Web sites contain the periodicals and directories or yearbooks that

are valuable resources for a course in electronic and digital media management.

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3. Billboard. (Weekly) VNU eMedia Inc. http://www.billboard.com/bb/index.jsp

5. Broadcasting and Cable Yearbook.

7. Cable World. Access Intelligence Co. http://www.cableworld.com/

9. Multichannel News. (Weekly) Reed Business Information.

11. Radio Ink. (Fortnightly) Streamline Publishing, Inc. http://www.radioink.com/

13. Television Week. (Weekly) Crain Communications, Inc. http://www.tvweek.com/

PROFESSIONAL ORGANIZATIONS

Cabletelevision Advertising Bureau (CAB)

830 3rd Avenue, 2nd Floor

Washington, DC 20036

(Phone: 202-429-5300)

http://www.nab.org/

National Cable & Telecommunications Association (NCTA)

1724 Massachusetts Ave. N.W.

NY, NY 10022-3108

(Phone: 212-486-1111)

http://www.tvb.org/

RESEARCH ORGANIZATIONS

The Arbitron Company

accessible website, in whole or in part.

http://www.arbitronresearch.com/

Nielsen Media Research

770 Broadway

New York, New York 10003

(646-654-8300)

http://www.nielsenmedia.com/

Pew Research Center

1615 L Street, NW, Suite 700

Washington, DC 20036

(202-419-4300)

http://www.pewresearch.org/