(b) No. Since we are already placing 6.21 radio spots, this contractual agreement is not a binding
$6.90 or less (= $7.50 – $0.60) before it is worthwhile to include these individuals in the survey.
(b) Based on the shadow price for the total household constraint, each additional person who needs to be
included in the survey will cause the cost to increase by $5.98. Hence, if the sample size is increased
4-15. We use the Sensitivity Report given in Screenshot 4-8 to answer the following questions.
(a) If the daily allowance of protein is reduced to 2.9 units, the total cost will decrease by 0.1 x $0.038 =
$0.0038.
4-16. See file P4-16.XLS for the Excel solution and Solver Sensitivity Report.
(a) Four products (MoPhone, BoldPhone, LuxPhone4G, and Tap3G) are not included in the optimal
$135.50 to at least $274.138) before it becomes a viable product.
(b) The current production plan requires only 3,724.138 minutes of the available 6,000 minutes on test
(c) Each additional minute of time (up to 2,869.565 minutes) on test device 1 increases profit by $21.409.
This shadow price value, however, assumes that time on test device 1 costs only $15 per hour (or