Marketing Implementation Guide Homework However Students Cannot Change Their Responses The

Marketing Application-Based Activities

Marketing Mini Sims

Instructor’s Manual & Implementation Guide

Table of Contents

Overview of the Marketing Application-Based Activities: Marketing

Mini Sims

McGraw-Hill’s Marketing Mini Sims, now available for assignment within Connect, put

students in the role of a marketing decision maker for a backpack manufacturing

company. Marketing Mini Sims provide the opportunity for students to show mastery of

key concepts as well as make real business decisions, taking them to a higher level of

Bloom’s and a deeper level of content knowledge.

Each Marketing Mini Sim focuses on one aspect of the marketing mix, and is intended to

take approximately 30 minutes for the student to complete. In each Marketing Mini Sim

mission, students are supported by their marketing colleagues, who offer them

background information on core concepts, provide relevant information, periodic

List of Courses & Titles containing Marketing Mini Sims for Fall 2018:

4. Click on MH Practice Activity (*Note: this will say Beta until the full LMS integration is

available; late Fall 2018)

5. Notice that the Marketing Mini Sims available for assignment are listed

alphabetically. We always recommend that you assign the Planning and the

Marketing Mix activity first. You can find Marketing Mini Sim chapter correlation

recommendations within the Connect Matrix. This is found under

6. To preview a Marketing Mini Sim, click Preview. You can also click on the “i” in

order to learn more about the activity. Please note that in preview mode, you

are previewing the activity as an instructor, which means your progress will not

Please note: Within the Marketing Mini Sims, students do NOT have the ability

to change an answer once it’s selected. In a conversation, once the user clicks a button

for an answer, that answer is considered final for that attempt and the conversation

Please note: If a student exits and re-enters the Marketing Mini Sim mid-

conversation, all their progress up to the beginning of that conversation has been

saved. If they need to exit and return, they will start at the beginning of the

conversation.

Please note: We highly recommended assigning the Planning and The

Marketing Mix activity as a first assignment as it provides a nice introduction to the

interface and introduces the student to the marketing team they will be working with

Marketing Mini Sim Walkthrough with Screenshots

Each Mini Sim has a welcome screen that provides an overview of the topic covered, followed

by the Learning Objectives:

Each Marketing Mini Sim has two panels (see above):

• The question and answer panel on the left. This is where students engage with various

members of the marketing team.

In addition to the establishment of a goal(s) for the successful completion of each

activity, the goals are supported by questions that must be answered throughout the

simulation assignment. The questions serve to provide information and assistance

Students can review their decisions at any time by selecting the “review” button on

the bottom right of the Marketing Application-Based Activity screen:

If they successfully complete their goal(s), they are provided with feedback and inputs in

support of their efforts:

These Marketing Mini Sims can be used in a variety of ways to accomplish instructor

curriculum goals.

• À la carte – pick and choose Marketing Mini Sims to provide enhanced understanding

or demonstrate command of material

Scoring

The Goal(s) and Questions results each count for 50% of the overall score. The Goal(s) Success

score depends on the successful completion of each contributing goal. If there are two goals,

then each goal counts for half of the goal success score. If there are two goals for a Marketing

Mini Sim activity and only one is successfully completed, the score for goal success would be

50/100. If there are three goals, the successful completion of each goal counts for a third of final

goal success grade. The Questions Success score is based on how many of the questions asked

throughout the Marketing Mini Sim activity are answered correctly. The score reported back to

the gradebook is the Overall Score which is an average of the Goal(s) and Questions scores.

When creating the assignment in Connect, you specify the number of points that the Marketing

Mini Sim activity will be worth.

For example, let’s say you set the Marketing Mini Sim assignment up for 100 points. This means the

student can earn a maximum of 50 points for completing the simulation mission goal and

Instructor View: Assignment Results in Connect:

Student Performance Results in Connect:

Question Answer Key

Note: In order to check for understanding, the students are presented with a series of questions

as they complete each of the 9 Marketing Mini Sims. The marketing colleague directs the

students to the right-hand panel of the sim to find the information they need to answer the

questions correctly. The students are only allowed one attempt at answering each question

Click on the Mini Sim title below to go directly to that Mini Sim answer key.

Answer Key Table of Contents

Planning & the Marketing Mix Mini Sim:

Question 1:

Response Options:

Question 2:

Response Options:

Question 3:

Response Options:

Question 4:

Response Options:

Question 5:

Response Options:

Question 6:

Response Options:

Question 7:

Response Options:

Question 8:

Response Options:

Question 9:

Response Options:

Question 10:

Response Options:

Question 11:

Response Options:

Question 12:

Response Options:

Buyer Behavior Marketing Mini Sim

Question 1:

Response Options:

Question 2:

Response Options:

Question 3:

Response Options:

Question 4:

Segmentation Marketing Mini Sim

Question 1:

Response Options:

Question 2:

Response Options: