18
Case 8
The Witchery By The Castle
Andrew Lloyd Webber
Chapter 4
1. From the preceding discussion above analyze and the strengths and weaknesses of The
Witchery.
Analysis of the case of The Witchery and of its sole owner, James Thompson reveals many
strengths. Among them:
Strong company reputation
High quality and broad range of product in rooms, décor, wine, and food
sponsoring the Meeting Planners International Conference in Edinburgh for 2004.
Chapter 14
1. lic relations efforts. Offer any suggestions you have for how
The Witchery could gain publicity outside of Scotland.
citizens to the property. A more global approach to publicity could bring may from outside the UK.