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Case 7
Motorsports
Case Objectives
1) To introduce students to the distribution of services.
2) To demonstrate the importance of the legal environment when analyzing service and
product distribution.
Problem Situation
Linda Swader is the tourism director for a large city. She is exploring the possibility of hosting a
motorsports race in the downtown streets of her cite because of the expected economic benefits
Students should review chapters 3 and 5 before reading this case.
Teaching Suggestions
Poll students to see how many are familiar with the Nextel Cup. It would be helpful to explain to
students that Nextel, a high technology communication company that took over sponsorship olf
Case Discussion
The International Speedway Corporation (ISC) is a corporation that exists to own and manage
NASCAR race tracks. While extremely successful, the ISC has had its share of controversy. In