The Low Cost Producer Price: Proposed Solution
Because of its short length, this can be a great case for use either for class discussion or as an
exam question. If in class, let a few different pairs of students role-play how they would respond
to the CEO. Pick one student to play the role of the CEO and another to play the role of Tom.
Discuss what happened, asking students how it might have gone better. When you get someone
who thinks he/she could have handled the situation more effectively, repeat the exercise and
discuss the results again.