CHAPTER 6
THE AMERICAN SOCIETY: FAMILIES AND HOUSEHOLDS
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1 THE NATURE AND INFLUENCE OF AMERICAN HOUSEHOLDS
1.1 The Influence of Households
1.2 Types of Households
2 THE HOUSEHOLD LIFE CYCLE
2.1.1 Single I
2.1.2 Young Married: No Children
2.1.3 Full Next I: Young Married with Children
2.1.4 Single Parent 1: Young Single Parents
2.1.5 Single II: Middle-Aged Single
2.1.6 Empty Nest I: Middle-Aged Married with No Children
2.1.7 Delayed Full Nest I: Older Married with Young Children
2.1.8 Full Nest II: Middle-Aged Married with Children at Home
2.1.9 Single Parent II: Middle-Aged Single with Children at Home
2.1.10 Empty Nest II: Older Married Couples
2.1.11 Single III: Older Single
3 MARKETING STRATEGY BASED ON THE HOUSEHOLD LIFE CYCLE
4 FAMILY DECISION MAKING
4.1 The Nature of Family Purchase Roles
4.2 Determinants of Family Purchase Roles
4.3 Conflict Resolution
5 MARKETING STRATEGY AND FAMILY DECISION MAKING
6 CONSUMER SOCIALIZATION
6.1 The Ability of Children to Learn
6.2 The Content of Consumer Socialization
6.3 The Process of Consumer Socialization
6.4 The Supermarket as a Classroom
6.4.1 Stage I: Observing
6.4.2 Stage II: Making Requests
6.4.3 Stage III: Making Selections
6.4.4 Stage IV: Making Assisted Purchases
6.4.5 Stage V: Making Independent Purchases
7 MARKETING TO CHILDREN