CHAPTER 4
THE CHANGING AMERICAN SOCIETY: DEMOGRAPHICS AND
SOCIAL STRATIFICATION
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1 DEMOGRAPHICS
1.1 Population Size and Distribution
1.2 Occupation
1.3 Education
1.4 Income
1.5 Age
2 UNDERSTANDING AMERICAN GENERATIONS
2.1 Pre-Depression Generation
2.2 Depression Generation
2.3 Baby Boom Generation
2.4 Generation X
2.5 Generation Y
2.6 Generation Z
2.7 Generation Alpha
3 SOCIAL STRATIFICATION
4 SOCIAL STRUCTURE IN THE UNITED STATES
4.1 Upper Americans
4.1.1 The Upper-Upper Class
4.1.2 The Lower-Upper Class
4.1.3 The Upper-Middle Class
4.2 Middle Americans
4.2.1 The Middle Class
4.2.2 The Working Class
4.3 Lower Americans
4.3.1 The Upper-Lower Class
4.3.2 The Lower-Lower Class
5 THE MEASUREMENT OF SOCIAL CLASS
6 SOCIAL STRATIFICATION AND MARKETING STRATEGY