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Case 25
Bern Hotels and Resorts Panama
Chapter 3
1. From the information you receive on the Internet (http://www.empresasbern.com/;
http://www.bernhotelspanama.com/) do a SWOT analysis of Bern Hotels.
https://www.youtube.com/watch?v=WDOxNskpy88
This YouTube video can provide a good introduction to Panama.
Opportunities
Diversity of the country which includes beaches, rainforests and a major metropolitan
area. The country has a lot to offer to a variety of different people.
Threats
The rapid growth of hotels in Panama will create intense competition in the near future.
Strengths
Bern is an experienced hotel operator.
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Weaknesses
The cost of the new hotels could put a strain on their finances.
2. From your SWOT analysis how would you prioritize the nine items of the strategic
plan?
The first thing the students should do is look at the goals and try to align the items in the
strategic with the goals.
Chapter 12
1. Bern Hotels and Resorts Panama is a collection of branded and non-branded
properties. How would you develop a distribution system that would promote this group
of hotels? Look at using multiple channels; some might be hotel specific, while others
could be used for all their brands.
One of the items the students could mention on a hotel specific basis is working with the brand.