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Case 22
THE CAMERON TRADING POST
Teaching Objective
The Cameron Trading Post & Lodge offers a unique cultural experience to travelers. Some of the
issues covered include the environment, natural resources, and marketing resource
management.
Chapter 18
1. Discuss the trade-off issues that Joe and his management team face concerning
2. What would you recommend to the management of Cameron Trading Post & Lodge?
The Cameron Trading Post needs to develop a comprehensive marketing plan. The issue of
3. What other sensitive resource issues are hospitality companies likely to face in the next
five to ten years? In the U.S.? In other countries?
4. What is the proper role for marketing in resource management?
Marketing should be consistent with the upfront planning of a marketing function and the
5. What should Cameron Trading post and Lodge do about the relatively low occupancy
during the non-peak seasons?
Answers to this question can vary. Efforts can be made to build the business by developing a
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