CHAPTER 20
MARKETING REGULATION AND CONSUMER BEHAVIOR
1 REGULATION AND MARKETING TO CHILDREN
1.1 Concerns about the Ability of Children to Comprehend Commercial Messages
1.1.1 Do Children Understand the Selling Intent of Commercials?
1.2 Concerns about the Effects of the Content of Commercial Messages on Children
1.2.1 Health and Safety
1.3 Controversial Marketing Activities Aimed at Children
1.3.1 Online Marketing and Children
1.3.2 Mobile and Social Media Marketing and Children
1.4 Children’s Online Privacy Issues
2 REGULATION AND MARKETING TO ADULTS
2.1 Consumer Privacy
2.2 Marketing Communications
2.2.1 Advertising and Values
2.3 Product Issues
2.4 Pricing Issues