Case 18
Tropicana Fishing Lodge
Chapter 12
What distribution channels would you use for the Tropicana Fishing Lodge?
The operation and marketing of a small hunting/fishing lodge pose unique problems for the
owner/manager. Many operate on a very small margin of profit, if any. Costs may be high;
2. How are distribution and segmentation related?
The distribution channels one uses have to be channels that are relevant to the segment. In this
Chapter 13
1. What promotional strategies/tactics would you suggest for Tropicana?
Students should discuss the possible use of direct mail to lists of fishing enthusiasts. Remember
2. Discuss the differences in management and marketing between a commercial fishing or
hunting lodge and a commercial hotel.
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3. Could marketing of diverse hunting/fishing lodges be conducted effectively by an
independent group responsible for multiple properties?