CHAPTER 17
OUTLET SELECTION AND PURCHASE
1 THE EVOLVING RETAIL SCENE
1.1 Online Retailing
1.1.1 Barriers to Online Shopping
1.4 Omni-Channel Retailing for the Omni-Channel Shopper
1.4.1 Omni-Channel Shopping Behaviors
1.4.2 The Omni-Channel Retailing Strategy
2 ATTRIBUTES AFFECTING RETAIL OUTLET SELECTION
2.1 Outlet Image
2.2 Retailer Brands
2.4 Outlet Location and Size
3 CONSUMER CHARACTERISTICS AND OUTLET CHOICE
3.1 Perceived Risk
4 IN-STORE AND ONLINE INFLUENCES ON BRAND CHOICES
4.1 The Nature of Unplanned Purchases
4.4 Outlet Atmosphere
4.5 Stockouts
4.8 Sales Personnel
5 PURCHASE