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Case 17
Chapter 6
1. Explain from a customer behavior standpoint why Chuck E. Cheese appears to be a
good fit for Latin America.
Since cultural factors have one of the greatest influence on consumer behavior, it is important to
evaluate whether the culture has the right fit for the market or not before opening up a Chuck E.
2. How do you think consumer behavior in Latin America may differ from consumer
behavior in the United States?
Chapter 8
1. Many of the preceding facts suggest that family segment in Latin American will be
attracted to Chuck E. Cheese, just as families in the United States are attracted to the
entertainment complex. What are the arguments used in the case to defend this argument?
The popularity of the brand in comparison to other large similar companies. As Chuck E. Cheese
2. What questions do you have that you would want to be answered before you expanded
into Latin America?
Given that there is no similar concept with Chuck E. Cheese, why has not there been a
predecessor?