CHAPTER 13
SITUATIONAL INFLUENCES
1 THE NATURE OF SITUATIONAL INFLUENCE
1.1 The Communications Situation
1.2 The Purchase Situation
2 SITUATIONAL CHARACTERISTICS AND CONSUMPTION BEHAVIOR
2.1 Physical Surroundings
2.1.1 Colors
2.1.2 Aromas
2.1.4 Crowding
2.2 Social Surroundings
2.3 Temporal Perspectives
2.4 Task Definition
2.4.1 Gift Giving
2.5 Antecedent States
3 RITUAL SITUATIONS
4 SITUATIONAL INFLUENCES AND MARKETING STRATEGY