Team Year Attendance Games Average Wins Wins_1 Population Stadyear StadAge
Bakersfield 2005 76738 69 1112 68 59 308392 1941 64
High Desert 2005 118387 69 1715 75 49 98662 1991 14
Inland Empire 2005 210114 70 3001 58 77 198985 1996 9
Lake Elsinore 2005 222624 68 3273 70 68 45033 1994 11
Lancaster 2005 123601 70 1765 75 86 140804 1996 9
Modesto 2005 136612 66 2069 72 90 205721 1955 50
Rancho Cucamonga 2005 272855 69 3954 62 69 170714 1992 13
San Jose 2005 150338 68 2210 85 74 929936 1942 63
Stockton 2005 205819 67 3071 78 72 290141 2005 0
Visalia 2005 63475 68 933 55 56 113487 1946 59
Lake Elsinore 2007 231069 68 3398 74 74 46919 1994 13
Lancaster 2007 125353 69 1816 83 68 144363 1996 11
Modesto 2007 158936 70 2270 76 66 205563 1955 52
Rancho Cucamonga 2007 290843 70 4154 69 63 170848 1992 15
San Jose 2007 171028 69 2478 73 82 943268 1942 65
Stockton 2007 218497 70 3121 64 69 291719 2005 2
Visalia 2007 83452 70 1192 77 75 116209 1946 61
Bakersfield 2008 67377 70 963 62 57 324019 1941 67
High Desert 2008 117594 69 1704 58 54 104917 1991 17
Inland Empire 2008 183845 71 2589 69 72 203292 1996 12
Lake Elsinore 2008 224069 67 3344 71 74 47892 1994 14
Lancaster 2008 124934 67 1865 76 83 146176 1996 12
Modesto 2008 164306 70 2347 70 76 205484 1955 53
Rancho Cucamonga 2008 286290 70 4090 67 69 170915 1992 16
San Jose 2008 183788 70 2626 85 73 950006 1942 66
San Jose 2010 201123 70 2873 76 93 963626 1942 68
Stockton 2010 198016 70 2829 74 93 294102 2005 5
Visalia 2010 108681 70 1553 72 64 120414 1946 64
Bakersfield 2011 40056 70 572 66 67 340437 1941 70
High Desert 2011 119028 70 1700 59 75 111568 1991 20
Inland Empire 2011 185411 70 2649 69 50 207692 1996 15
Lake Elsinore 2011 225769 70 3225 69 81 50932 1994 17
Lancaster 2012 151558 70 2165 74 55 153660 1996 16
Modesto 2012 175918 70 2513 73 74 205169 1955 57
Rancho Cucamonga 2012 160715 70 2296 68 80 171184 1992 20
San Jose 2012 210895 70 3013 75 90 977442 1942 70
Stockton 2012 198602 70 2837 56 90 295702 2005 7
Visalia 2012 118625 70 1695 64 63 123301 1946 66
Bakersfield 2013 56345 70 805 55 72 351843 1941 72
High Desert 2013 92379 70 1320 64 83 116234 1991 22
Inland Empire 2013 192549 70 2751 69 66 210679 1996 17
Lake Elsinore 2013 217869 70 3112 61 69 53065 1994 19
Lancaster 2013 158266 70 2261 82 74 155590 1996 17
Modesto 2013 177700 70 2539 75 73 205090 1955 58
Rancho Cucamonga 2013 172306 70 2462 65 68 171251 1992 21
San Jose 2013 201011 70 2872 83 75 984423 1942 71
Stockton 2013 199742 70 2853 69 75 296505 2005 8
Visalia 2013 115321 70 1647 77 64 124771 1946 67
Bakersfield 2014 57057 70 815 78 55 357688 1941 73
High Desert 2014 147231 70 2103 66 64 118640 1991 23
Inland Empire 2014 195841 70 2798 62 69 212188 1996 18
Parsimonious model with just variables that are significant
. regress average population stadage Forecasting Ventura using reduced form model
Source | SS df MS Number of obs = 110 Att_Gam Constant Pop Stadage
#NAME? 2726.665 0.001485 -23.4848
Model | 29017833.4 2 14508916.7 Prob > F = 0.0000 Ventura 2884.707 1 106433 0 new stadium
. regress average year wins wins_1 population stadage
Source | SS df MS Number of obs = 110
#NAME?
Model | 29447780.9 5 5889556.17 Prob > F = 0.0000
Residual | 42546434.2 104 409100.329 R-squared = 0.4090
————-+—————————— Adj R-squared = 0.3806
Total | 71994215.1 109 660497.386 Root MSE = 639.61
——————————————————————————
average | Coef. Std. Err. t P>|t| [95% Conf. Interval]
year | 11.09554 19.4774 0.57 0.570 -27.52888 49.71996
wins | .3926269 7.180522 0.05 0.956 –13.84662 14.63187
wins_1 | 5.627566 6.892006 0.82 0.416 -8.039541 19.29467
population | .0013907 .0003193 4.35 0.000 .0007574 .0020239
stadage | -23.27306 2.890445 -8.05 0.000 -29.00492 -17.5412
_cons | -19982.95 39126.38 -0.51 0.611 -97572.02 57606.13
——————————————————————————
Residual | 42976381.7 107 401648.427 R-squared = 0.4031
————-+—————————— Adj R-squared = 0.3919
Total | 71994215.1 109 660497.386 Root MSE = 633.76 Att_Gam Constant Pop Stadage
average | Coef. Std. Err. t P>|t| [95% Conf. Interval]
population | .0014849 .0002817 5.27 0.000 .0009264 .0020433 difference 234.8482
stadage | -23.48482 2.791319 -8.41 0.000 -29.01829 -17.95136
_cons | 2726.665 105.4228 25.86 0.000 2517.677 2935.654
——————————————————————————
Rank Facility City Sponsor Price
No. of
years
Avg.
annual
value
Expiratio
n year
Tenant(s) (league)
1
Raley
Field
Sacramen
to
Raley’s
Inc.
$15.0
million
20 $750,000 2019
Sacramento River
Cats (PCL)
2
KeySpan
Park
Brooklyn,
N.Y.
KeySpan
Corp.
$10.0
million (a)
20 $500,000 2020
Brooklyn Cyclones
(NY-Penn)
3 PGE Park Portland
Portland
General
Electric
Co.
$8.52
million
10 $852,433 2010
Portland Beavers
(PCL), Portland
Timbers (USL),
Portland State
University football and
(b)
9
Applebee’
s Park
Lexington,
Ky.
Thomas &
King Inc.
(c)
$2.0
million-
$4.0
million (d)
10
$200,000-
$400,00
2010
Lexington Legends
(SAL)
10t
P&C
Stadium
Syracuse,
N.Y.
The Penn
Traffic Co.
$3.6
million
25 $144,000 2031
Syracuse Skychiefs
(IL)
10t
Richmond
County
Bank
Ballpark
Staten
Island,
N.Y.
New York
Communit
y Bancorp
$3.6
million
9$400,000 2009
Staten Island
Yankees (NY-Penn)
e Bank
Park
Somerset,
N.J.
e Bancorp
million
Somerset Patriots
(AL), New Jersey
Pride (MLL)
12t
Frontier
Field (e)
, N.Y.
Global
Crossing
Ltd.
$3.5
million
Rochester Red Wings
(IL), Rochester
Raging Rhinos (USL)
12t
Hawkinso
n Ford
Field
Crestwoo
d, Ill.
Hawkinso
n Ford
$3.5
million
10 $350,000 2008
Cook County
Cheetahs (FL)
s Field
Camden,
N.J.
Campbell
Soup Co.
$3.0
million
10 $300,000 2010
Camden RiverSharks
(AL)
This chart is revised from the print edition.
MINOR LEAGUE STADIUM NAMING-RIGHTS DEALS (ranked by total value)
4
Fifth Third
Field
Dayton,
Ohio
Fifth Third
Bancorp
$6.5
million
20 $325,000 2019 Dayton Dragons (ML)
5
Fifth Third
Field
Toledo,
Ohio
Fifth Third
Bancorp
$5.0
million
15 $333,333 2016 Toledo Mud Hens (IL)
6
FirstEnerg
y Park
Lakewood
, N.J.
FirstEnerg
y Corp.
$4.8
million
20 $240,000 2020
Lakewood BlueClaws
(SAL)
7
AutoZone
Park
AutoZone
Inc.
$4.3
million
25 $172,000 2024
Memphis Redbirds
(PCL)
Chicago White Sox
15t
FirstEnerg
y Stadium
Reading,
Pa.
FirstEnerg
y Corp.
$3.0
million
15 $200,000 2015 Reading Phillies (EL)
20t
Steel
Yard
Gary, Ind.
U.S. Steel
Corp.
$2.3
million
10 $230,000 2012
Gary SouthShore
RailCats (NL)
22
First
American
Bank
Ballpark
Midland,
Texas
First
American
Bank N.A.
$2.1
million
20 $105,000 2021
Midland RockHounds
(TL)
23t
Alexian
Field
Schaumb
urg, Ill.
Alexian
Brothers
Health
System
$2.0
million
10 $200,000 2008
Schaumburg Flyers
(NL)
23t
Louisville
Slugger
Field
Louisville,
Ky.
Hillerich &
Bradsby
Co.
$2.0
million
Indefinite
(h)
Pringles
Park
Jackson,
Tenn.
Procter &
Gamble
Co.
million
West Tennessee
Diamond Jaxx (SL)
26t
Newman
Outdoor
Field
Fargo,
N.D.
Newman
Outdoor
Advertisin
g Inc.
$1.5
million
Indefinite
(i)
Fargo-Moorhead
RedHawks (NL),
North Dakota State
University baseball
26t
Oldsmobil
e Park
Lansing,
Mich.
General
Motors
Corp.
$1.5
million
15 $100,000 2010
Lansing Lugnuts
(ML), Michigan State
University baseball
26t
Silver
Cross
Field
Joliet, Ill.
Silver
Cross
Hospital
$1.5
million
10 $150,000 2011
Joliet Jackhammers
(NL), University of St.
Francis baseball
29
Franklin
Covey
Field
Salt Lake
City
Franklin
Covey Co.
$1.4
million
15 $93,333 2008
Salt Lake City
Stingers (PCL),
University of Utah
baseball
Telus
Field
Edmonton
, Alberta
Telus
Corp.
million
Edmonton Trappers
(PCL) (g)
e Group
baseball
Progress
Energy
Park (f)
St.
Petersbur
g, Fla.
Progress
Energy
Inc.
million
Tampa Bay Devil
Rays (b)
The Dell
Diamond
Round
Rock,
Texas
million
Round Rock Express
(TL) (g)
Dunn Tire
Park
Dunn Tire
Corp.
million
Citibank
Park
Island,
N.Y.
Citibank
N.A.
million
Long Island Ducks
(AL)
33t
Coastal
Federal
Field
Myrtle
Beach,
S.C.
Coastal
Financial
Corp.
$1.0
million
10 $100,000 2008
Myrtle Beach Pelicans
(Car. League)
33t GMC Park
Collinsville
, Ill.
Dealers
d Credit
Union
Park
San
Bernardin
o, Calif.
d Credit
Union
Corp.
$750,000 10 $75,000 2005
Inland Empire 66ers
(Calif. League)
Cutter
Park
Cutter
Food
Warehous
e
Mountain Ducks (CL),
Southwest Missouri
State University
baseball
Professio
nal Grade
Missouri-
Illinois
GMC
$1.0
million
10 $100,000 2011
Gateway Grizzlies
(FL)
38
SAS
Stadium
Cary, N.C.
SAS
Institute
Inc.
$600,000 3$200,000 2004
Raleigh CASL Elite
(USL)
39
Alliant
Energy
Field
Clinton,
Iowa
Alliant
Energy
Corp.
$450,000 10 $45,000 2011
Clinton LumberKings
(ML), Mount St. Clare
College baseball
40
Fieldcrest
Cannon
Stadium
Kannapoli
s, N.C.
Fieldcrest
Cannon
Inc.
$300,000 15 $20,000 2009
Kannapolis
Intimidators (SAL)
Avista
Stadium
Spokane,
Wash.
Avista
Corp.
Spokane Indians
(NWL)
NR
Communi
tyAmeric
a
Ballpark
Kansas
City, Kan.
Communi
tyAmeric
a Credit
Union
DND 10 NA 2012
Kansas City T-
Bones (NL)
NR
Fifth Third
Ballpark
Grand
Rapids,
Mich.
Fifth Third
Bancorp
DND 10 NA 2011
West Michigan
Whitecaps (ML)
NR
Bricktown
Ballpark
City, Okla.
Communi
cations
Inc.
(PCL)
SBC
Oklahoma
SBC
DND 7NA 2004
Oklahoma RedHawks
NR
Dr
Pepper/S
even Up
Stadium
Frisco,
Texas
Dr
Pepper/S
even Up
DND DND NA NA
Frisco RoughRiders
(TL)
Park
Communi
cations
Corp.
33t
BellSouth
Park
Chattanoo
ga, Tenn.
BellSouth
Corp.
$1.0
million
10 $100,000 2009
Chattanooga
Lookouts (SL)
University of
Pennsylvania
baseball; Point Park
College baseball
NR
Foster
Field
San
Angelo,
Texas
Foster
Communi
cations
Inc.
DND DND NA NA
San Angelo Colts
(CL)
NR
NYSEG
Stadium
Binghamt
on, N.Y.
NR
State
Mutual
Stadium
Rome,
Ga.
State
Mutual
Insuranc
NR
Tom Gill
Chevrolet
Field (l)
Florence,
Ky.
Tom Gill
Chevrolet
Florence Freedom
(FL)
DND: Did not disclose
Energy
East
DND DND NA NA Binghamton Mets
(EL)
Notes: Black rows represent new deals signed in 2003. All figures are in U.S. dollars. In the event of a tie in total
amount paid, facilities are listed in alphabetical order.
(b) Used by the team as a spring training facility only.
(d) Several baseball and non-baseball attendance incentives cause the value of the deal to vary annually.
(e) Named for Frontier Communications, which has merged with Global Crossing Ltd.
(f) Formerly Florida Power Park; renamed as a result of the merger of Florida Power Corp. with Progress Energy
(a) KeySpan and team officials declined to disclose financial terms of the deal. Data provided by the city of New
York shows that the city receives 50 percent of naming-rights revenue annually, for a maximum of $250,000 each
year. The contract calls for an adjustment every four years. The 50 percent share will not change, but the cap
NA: Not available or not applicable
(h) Hillerich & Bradsby, manufacturer of Louisville Slugger bats, made the contribution with no expiration date.
The company has the option of terminating the deal.
(i) Harold Newman, founder of Newman Outdoor Advertising Co., made the contribution with no expiration date
and has the option of terminating the deal.
(j) Company officials would not disclose the price, but a source familiar with the deal said the average annual
value was less than $100,000.
(k) Longtime local auto dealer owner Angelo Falconi gained the naming rights to the stadium through partial
ownership of the team and stadium.
(l) Stadium is under construction and is scheduled to open in 2004.
Research by David Broughton
(g) The Edmonton Trappers announced last month that they will be moving to Round Rock, Texas, following the
2004 season. The team will take the name Round Rock Express and play in The Dell Diamond, and the current
Class AA team of that name will move to a new stadium in Corpus Christi, Texas, and take a new name.
Car. League — Carolina League (Class A)
CL — Central League (Independent)
EL — Eastern League (Class AA)
FL — Frontier League (Independent)
IL — International League (Class AAA)
ML — Midwest League (Class A)
MLL — Major League Lacrosse
NL — Northern League (Independent)
NWL — Northwest League (Class A-short season)
NY-Penn — New York-Pennsylvania League (Class A-short season)
TL — Texas League (Class AA)
USL — United Soccer Leagues
PCL — Pacific Coast League (Class AAA)
PL — Pioneer League (Rookie Advanced)
SAL — South Atlantic League (Class A)
SL — Southern League (Class AA)