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Case 10
Hawaiian Sights
1. How could Hawaiian Sights use social media to promote its business?
It is unlikely that the idea of Hawaiian Sights would appeal to the majority of visitors to Hawaii.
Many visitors are middle aged and might object to the idea of a walking tour. Tourists are probably
more interested in seeing beaches and mountains than historical sites or getting to know the
2. Can Hawaiian Sights use digital marketing to distribute their product? Explain your
answer.
As mentioned above they could use social media, as mentioned above. The main distribution