CHAPTER 1
CONSUMER BEHAVIOR AND MARKETING STRATEGY
1 APPLICATIONS OF CONSUMER BEHAVIOR
1.1 Marketing Strategy
1.2 Regulatory Policy
1.3 Social Marketing
1.4 Informed Individuals
2 MARKETING STRATEGY AND CONSUMER BEHAVIOR
3 MARKET ANALYSIS COMPONENTS
3.1 The Consumers
3.2 The Company
3.3 The Competitors
3.4 The Conditions
4 MARKET SEGMENTATION
4.1 Product-Related Need Sets
4.2 Customers with Similar Need Sets
4.3 Description of Each Group
4.4 Attractive Segment(s) to Serve
5 MARKETING STRATEGY
5.1 The Product
5.2 Communications
5.3 Price
5.4 Distribution
5.5 Service
6 CONSUMER DECISIONS
7 OUTCOMES
7.1 Firm Outcomes
7.1.1 Product Position
7.1.2 Sales and Profits
7.1.3 Customer Satisfaction
7.2 Individual Outcomes
7.2.1 Need Satisfaction
7.2.2 Injurious Consumption
7.3 Society Outcomes
7.3.1 Economic Outcomes
7.3.2 Physical Environment Outcomes
7.3.3 Social Welfare
8 THE NATURE OF CONSUMER BEHAVIOR
8.1 External Influences (Part Two)
8.2 Internal Influences (Part Three)
8.3 Self-Concept and Lifestyle
8.4 Consumer Decision Process (Part Four)
8.5 Organizations (Part Five) and Regulation (Part Six)
9 THE MEANING OF CONSUMPTION