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APPENDIX D: PROJECT UPDATE INSTRUCTIONS
In this assignment you should address the following sections of the Country Market
Report Outline: Economic Environment, Political Environment, Cultural Environment,
Competition, and proposed target market(s). Look under Marketing Strategy in the
outline for instructions on target market(s). Try to find as many of these numbers as
possible. In addition to the Internet you should use the sites posted under External
Links. These include both the book website and the university library website.
This assignment should be about six pages (double spaced in font 12 with normal
margins) exclusive of the sources section. Write in full sentences (essay format).
The update should present a summary of your research. You should briefly identify key
findings/issues that will likely affect your decision concerning the viability of this