• Chapter 9
B. Dividends of Workplace Diversity
1. Corporations that build strong, diverse organizations reap numerous dividends,
including:
a. Better use of employee talent. Companies with the best talent are the ones with
the best competitive advantage.
b. Increased understanding of the marketplace. A diverse workforce is better able
to anticipate and respond to changing consumer needs.
IX. FACTORS SHAPING PERSONAL BIAS
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A. Prejudice, Discrimination, and Stereotypes
1. Prejudice is the tendency to view people who are different as being deficient.
Discrimination occurs when people act out their prejudicial attitudes toward other
people who are targets of their prejudice. Although blatant discrimination is not as