Management Chapter 9 Homework Id Name Major Gpa And

Chapter 09 – Emerging Trends and Technologies: Business, People, and Technology Tomorrow

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• We close the chapter coverage of this text with what we believe are

the most important considerations in the technology world, and they

SLIDE 53

• First, technology is a necessity

• The important consideration is how we choose to use it

SLIDE 54

• Second, we have to close the great digital divide

• When the world, overall, is a better place, we benefit

SLIDE 55

• Third, we need to focus on using technology for the betterment of

society

• These applications may not make any money, but who cares

SLIDE 56

• Fourth, and very important to your students, is that we exchange our

SLIDE 52

Chapter 09 – Emerging Trends and Technologies: Business, People, and Technology Tomorrow

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• Finally, we return to the notion of ethics

• It must be the over-arching framework for all decisions we make,

irrespective of technology

SLIDE 58

• As a conclusion, we’ve created 13 predictions

• Have your students create their own list and then compare the two.

SLIDE 59

• As a conclusion, we’ve created 13 predictions

• Have your students create their own list and then compare the two.

SLIDE 60

• As a conclusion, we’ve created 13 predictions

• Have your students create their own list and then compare the two.

Back to Jump List

SLIDE 57

Chapter 09 – Emerging Trends and Technologies: Business, People, and Technology Tomorrow

CLOSING CASES

CLOSING CASE STUDY ONE (p. 280)

JUST HOW BIG IS THE IMPACT OF TECHNOLOGY ON SOCIETY?

In this first case study, we present some of the 2005-2010 words that have been added to the

QUESTIONS

1. Visit University Oxford Press at http://global.oup.com/?cc=us. For all years after 2010, find

the new word of the year and all the runner-up words. Perform the simple analysis we

presented in the final paragraph above. How has technology impacted the English language

in the years after 2010?

DISCUSSION

2. While technology has certainly impacted our language in the last several years, so has the

environment, perhaps to an even greater extent than technology. Why have so many

environment-related words inserted themselves into our languages?

DISCUSSION

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3. Create some new technology-related words. Think about the things you do with technology

or have witnessed other people doing with technology. Create a list of at least five new

technology-related words. For each, describe how you derived them and also provide their

definition.

DISCUSSION

4. What about text message abbreviations, emoticons, and chat slang terms. Which have

been formally recognized by University Oxford Press as a part of the English language? Is it

good or bad that these are becoming a part of our formal language? Justify your answer.

DISCUSSION

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CLOSING CASE STUDY TWO (p. 282)

SMARTPHONES AND THE GREAT DIGITAL DIVIDE

In this final closing case study, we present some data regarding smartphone adoption and

QUESTIONS

1. Even though 44 percent of African Americans and Latinos own a smartphone while only 30

percent of White, non-Hispanics do, many people contend that this isn’t really closing the

great digital divide because African Americans and Latinos use their smartphones more for

entertainment than empowerment. Build an argument to support the previous statement.

DISCUSSION

2. When accessing the Internet, what can you do on a desktop or laptop computer that you

can’t do on a smartphone? If smartphones have fewer Internet capabilities (than desktop

and laptop computers), can you necessarily link an increase in smartphone ownership

within a U.S.-based economically-disadvantaged group of people to closing the great digital

divide? Why or why not?

DISCUSSION

• Obviously, “large” applications like building PPT slides and creating a Word document

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3. How does an increase in smartphone ownership in a third-world geographic region like

Africa close the digital divide for countries in that region? If you owned a U.S. business and

wanted to start doing business in Africa, what would be an essential part of your marketing

strategy?

DISCUSSION

4. If you look at smartphone ownership by household income, you’ll notice a fairly sizable dip

for the category of $50,000-$75,000. To what do you attribute this? Justify your answer?

DISCUSSION

5. Finally, will greater access to the Internet cause a closing of the great digital divide? You

can answer Yes, No, or Some. Whatever the case, build an argument for your answer.

DISCUSSION

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Chapter 09 – Emerging Trends and Technologies: Business, People, and Technology Tomorrow

SHORT-ANSWER QUESTIONS (p. 282)

1. How does push technology differ from spam?

2. What is disintermediation? How does the F2b2C e-commerce model support

disintermediation?

3. What exciting applications are associated with the Web 3.0?

4. How does automatic speech recognition work?

5. What are the devices commonly associated with virtual reality?

6. What role do haptic interfaces play?

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7. What is the best form of personal identification?

8. How can you expect smartphones to change in the future?

9. What is RFID?

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ASSIGNMENTS & EXERCISES (p. 284)

1. Selling the Idea of Implant Chips at Your School. Let’s assume for a moment that your

team is in favor of using implant chips that contain vitally important information such as

identification and medical information. Your task is to put together a sales presentation to

your school that would require all students obtain implant chips. Within your presentation,

include the following:

A. The school-related information that each implant chip would contain

B. The nonschool-related information that each implant chip would contain

C. The processes within your school that would use the information on the implant

chips

D. The benefits your school would realize by requiring implant chips

E. The benefits students would realize by having implant chips

Your presentation should be no more than five minutes, so it must be a powerful selling

presentation.

DISCUSSION

• Answers here will vary greatly according to the approach your students take and

2. Finding a Good Automatic Speech Recognition System. Research the Web for automatic

speech recognition (ASR) systems. Make a list of the ones you find. What are the prices of

each? Are they speaker-independent or speaker-dependent? Do they support continuous

speech recognition or discrete speech recognition? What sort of add-on vocabularies can

you purchase? How comfortable would you feel speaking the contents of a term paper as

opposed to typing it? Would you have to be more or less organized to use speech

recognition as opposed to typing? Why?

DISCUSSION

Chapter 09 – Emerging Trends and Technologies: Business, People, and Technology Tomorrow

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3. Understanding the Relationships Between Trends and Technological Innovations. In this

chapter, we presented you with numerous key technologies and how they relate to six

important trends. (See Figure 9.1 on page 260 for the list of technologies and trends.) For

each trend, identify all the technologies presented in this chapter that can have an impact.

For each technology that you do identify, provide a short discussion of how it might have

an impact.

DISCUSSION

4. Researching Applications of RFID. Visit the Web and perform a search on RFID for

applications that we didn’t discuss in this chapter. Prepare a short PowerPoint

presentation highlighting each. Also, search the Web for the leading provider of RFID

technologies. What companies did you find? Does one seem to stand out above the rest?

If so, which is it?

DISCUSSION

5. Researching Intelligent Home Appliances. Visit a local appliance store in your area and

find three home appliances that contain some sort of intelligence. For each appliance,

prepare a short report that includes the following information:

• A description and price for the intelligent home appliance

• The “intelligent” features of the appliance

• How those features make the appliance better than the non-intelligent version.

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DISCUSSION QUESTIONS (p. 284)

1. In a push technology environment, businesses and organizations will come to you with

information, services, and product offerings based on your profile. How is a push

technology environment different from mass mailings and spam? Is it an invasion of your

privacy to have organizations calling you on your cell phone every time you come near a

store? Why or why not? Should you be able to “opt in” or “opt out” of these offerings? Is

this really any different from someone leaving a flyer at your house or on your car while

it’s parked in a parking lot?

DISCUSSION

2. There are three steps in automatic speech recognition (ASR) – feature analysis, pattern

classification, and language processing. Which of those three steps is the most challenging

for a computer to perform? Why? Which of those three steps is the least challenging for

a computer to perform? Why? If ASR systems are to become automatic speech

understanding systems, which step must undergo the greatest improvement in its

capabilities? Why?

DISCUSSION

• Language processing is by far the most difficult because it is the step in which the

3. Much debate surrounds the use of biometrics. Many people like it because biometrics can

provide identification and increase security. Other people see it as a tremendous invasion

of your privacy. Just as you read in this chapter, a bank – by using biometric identification

– may be able to tell if a woman is pregnant. So, the greatest challenge to overcome is not

technological but rather societal. What do you think needs to happen for society to

accept the use of biometrics? How long do you think it will be before society accepts the

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use of biometrics? In what year do you believe the U.S. federal government will begin

requiring a biometric of every new-born child?

DISCUSSION

• This is an interesting topic for discussion.

4. What are the ethical dilemmas associated with using facial recognition software? Is the

use of this type of software really any different from a store asking to see your driver’s

license when you use your credit card? Why or why not? Should the government be able

to place digital video cameras on every street corner and use facial recognition software to

monitor your movements? Why or why not?

DISCUSSION

5. When (and if) CAVEs become a common reality, you’ll be able to visit your family and

friends anytime you want no matter where they live. What sort of impact will this have on

the travel industry? If you can see your relatives in a CAVE as often as you want, will you

be more or less inclined to buy a plane ticket and visit them in person? Why or why not?

DISCUSSION

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Chapter 09 – Emerging Trends and Technologies: Business, People, and Technology Tomorrow

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INDUSTRY & GLOBAL PERSPECTIVES

INDUSTRY PERSPECTIVE – Driving Girl Scout Cookie Sales with Smartphones (p. 263)

• To your smartphone, you can now attach a credit card reader and accept payment

wherever you are and for whatever products you want.

INDUSTRY PERSPECTIVE – The Glasses-Free 3D Smartphone (p. 269)

GLOBAL PERSPECTIVE – Edible RFID Tags in Your Food (p. 273)

• This is an interesting “out there” application of RFID.

INDUSTRY PERSPECTIVE – E-Movies with You in Them (p. 276)

• Great fun and interesting application of technology.

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