Chapter 09 – Emerging Trends and Technologies: Business, People, and Technology Tomorrow
9-1
CHAPTER 9
EMERGING TRENDS AND TECHNOLOGIES:
BUSINESS, PEOPLE, AND TECHNOLOGY TOMORROW
JUMP TO THE SUPPORT YOU WANT
STUDENT LEARNING OUTCOMES
2. Define the various types of technologies that are emerging as we move toward physiological
interaction with technology.
4. Define and describe emerging technologies that, while purely technology, can and will
impact the future.
CHAPTER SUMMARY
This chapter provides a glimpse into the future, but not the too-distant future.
Already, RFID, Near Field Communication, and software-as-a-service are exploding onto the
business scene.
This chapter is about emerging technologies but – more importantly – how they will change our
lives.
The primary sections of this chapter include:
1. The Changing Internet
3. The Wireless Arena
5. Most Important Considerations
Chapter 09 – Emerging Trends and Technologies: Business, People, and Technology Tomorrow
9-2
LECTURE OUTLINE
INTRODUCTION (p. 258)
THE CHANGING INTERNET (p. 259)
2. Push, not Pull, Technologies and Personalization
4. Voice over Internet Protocol (VoIP)
6. E-Society
PHYSIOLOGICAL INTERACTION (p. 264)
2. Virtual Reality
4. Haptic Interfaces
THE WIRELESS ARENA (p. 270)
1. The Next Generation of Cell Phone Technology
PURE TECHNOLOGY(p. 274)
1. Nanotechnology
3. Holographic Storage Devices
MOST IMPORTANT CONSIDERATIONS (p. 275)
2. Closing the Great Digital Divide
4. Exchanging Privacy for Convenience
END OF CHAPTER (p. 278)
1. Summary: Student Learning Outcomes Revisited
3. Closing Case Study Two
5. Short-Answer Questions
7. Discussion Questions
Back to Jump List
Chapter 09 – Emerging Trends and Technologies: Business, People, and Technology Tomorrow
9-3
MODULES, PROJECTS, AND DATA FILES
Supporting Modules
XLM/I Building an E-Portfolio – Extended Learning Module I provides you with hands-on
instructions for the most appropriate way to build an e-portfolio, an electronic resume that you
publish on the Web in the hope of attracting potential employers. Important issues also cover
aspects of building a strong objective statement and using strong action verbs to describe
Group Projects
• Assessing the Value of Outsourcing Information Technology: Creating Forecasts
• Making the Case with Presentation Software: Information Technology Ethics
Electronic Commerce Projects
• Searching job databases
• Interviewing and negotiating tips
Data Files
• There are no data files associated with this chapter. There may, however, be data files for
the Group Projects you select.
Back to Jump List
Chapter 09 – Emerging Trends and Technologies: Business, People, and Technology Tomorrow
9-4
• These are the Student Learning Outcomes for the chapter.
• Use them as a road map to inform your students of what you will be
covering.
• Very interesting and revealing graph
• It shows the projected loss of first-class mail delivery by the U.S.
• Obviously, competitors like UPS and FedEx are having an impact on
the postal service
• These are some great questions to get class discussion going
• This provides a very basic overview for the chapter
• This chapter is about emerging technologies and how they can and
will impact every aspect of our lives
Chapter 09 – Emerging Trends and Technologies: Business, People, and Technology Tomorrow
9-5
• This slide presents Figure 9.1 on page 258
• It provides a list of all the emerging technologies we talk about in this
• This slide provides the organization for the chapter
• It also identifies which learning outcomes are associated with each
major section.
• This slide lists the five technologies we cover in this section on the
changing Internet (Student Learning Outcome #1)
• This slide defines personal software–as-a-service and provides some
important characteristics
• The personal SaaS model is coming and coming soon
security become important considerations
• This slide provides some questions for class discussion
• As we move more information and software to the Web, uptime and
Chapter 09 – Emerging Trends and Technologies: Business, People, and Technology Tomorrow
9-6
• This slide presents Figure 9.2 on page 260 and graphically depicts the
personal SaaS model
• This slide distinguishes between push and pull technologies
• We are mainly in a pull environment, but moving quickly to a push
• This slide provides a description of a push environment
• It will not be spam but rather very tailored to the individual
• This slide presents Figure 9.3 on page 261, a depiction of a personal
data warehouse that a video rental store might use to determine
• This slide presents the emerging e-commerce business model of
F2b2C
Chapter 09 – Emerging Trends and Technologies: Business, People, and Technology Tomorrow
9-7
• The b (business) will act only as an intermediary
• It (the b or business) may become disintermediated altogether on the
Web as manufacturers sell personalized products directly to
• This slide defines and covers VoIP
• VoIP is coming and will probably dominate the voice telephone
market within about 10 years
• This slide defines the Web 2.0 and lists many of its technologies
• Your students will be very familiar with this
• But, the Web 2.0 is quickly becoming the norm and fading in favor of
• This slide defines the Web 3.0
• It also discusses the notion of semantics and what it will mean in the
Web 3.0 environment
• This slide introduces some of the technology advances associated with
the Web 3.0
• Augmented reality is also defined
Chapter 09 – Emerging Trends and Technologies: Business, People, and Technology Tomorrow
9-8
• This slide overviews this section on physiological computing (Student
Learning Outcome #2)
SLIDE 23
• This slide defines ASR
• ASR is certainly around but hampered by many things
SLIDE 24
• This slide defines and describes the three steps of ASR
• Like most technologies, it is becoming less important to understand
how the technology works
SLIDE 25
• This slide defines virtual reality and lists the three special input and
output devices used in virtual reality applications.
• This slide defines the three special input and output devices used in
VR applications
• If you can, connect to the Web and find some good sites on VR
SLIDE 22
Chapter 09 – Emerging Trends and Technologies: Business, People, and Technology Tomorrow
9-9
• This slide lists the VR applications we discuss in the text
• This slide defines CAVEs and holographic storage devices
• There are two types of CAVEs.
• The most common is one that displays images on the walls, ceiling,
• This slide presents Figure 9.4 on page 266, a graphical depiction of a
CAVE that reproduces 3D images in the room
• This slide lists a few potential applications of CAVEs
• Have your students come up with others – there are many
• This slide defines and describes haptic interfaces
• Your students will be very familiar with these, although they probably
won’t know the formal term for these interface
Chapter 09 – Emerging Trends and Technologies: Business, People, and Technology Tomorrow
9-10
• This slide defines biometrics
• Narrowly, it’s about using physiological characteristics for
identification
• This slide presents Figure 9.5 on page 267, some photos of clothing
that could come from biometrics
• This introduces the best form of security – and it includes a biometric
• This slide offers the notion that biometrics can be used for security
and also for finding out information concerning the person making the
transaction
• This slide presents Figure 9.6 on page 268 and illustrates how
biometric processing will be integrated with transaction processing
Chapter 09 – Emerging Trends and Technologies: Business, People, and Technology Tomorrow
9-11
• This is a good discussion slide
• Most people are in favor of biometrics for identification purposes
• But invading your life and determining that you have a vitamin
• This slide defines some other biometric devices
• You can search the Internet to find a great deal of information on
these biometric devices and many more
• This slide introduces the wireless arena (Student Learning Outcome
#3)
• We could have written an entire book on current and future
innovations in this area
• This slide lists some of the technological characteristics of
smartphones
• By the time you cover this topic, we expect that most of these will be
• This slide defines and describes mobisodes
• Again, we expect that mobisodes will be common by the time you
cover this topic
Chapter 09 – Emerging Trends and Technologies: Business, People, and Technology Tomorrow
9-12
• This is an important slide to cover
• Smartphones are lined up to be hard hit by hackers and viruses
• Encourage your students not to open attachments on their
• This slide defines and describes RFID
• We put it in the category of emerging technologies because it has a
ways to go in terms of reliability and in terms of acceptability in the
• This slide discusses passive RFID
• The notion of storing radio waves as energy and using that energy to
• This slide presents Figure 9.7 on page 272 and graphically depicts how
• This slide lists the many applications of RFID that we highlight in the
Chapter 09 – Emerging Trends and Technologies: Business, People, and Technology Tomorrow
SLIDE 47
• The future of RFID is the EPC – electronic product code
• This will provide a unique identifier for each single product
• Right now, the UPC is the same for all like products, such as cans of
SLIDE 48
• This slide starts the section on pure technologies (Student Learning
Outcome #4)
• These include technologies that will have broad applications in
• INDUSTRY PERSPECTIVE – E-Movies with You in Them (p. 275)
SLIDE 49
• This slide defines and describes nanotechnology
• Think of nanotechnology as starting small (an atom) and building up
from there
SLIDE 50
• This slide defines multi-state CPUs and provides a discussion of them
• Technology is “slow” because it works in a binary state
• If we can get to a 10-state system, speed will be astronomical
• This slide defines and discusses holographic storage devices
• We are probably many years away from seeing this technology in a
personal setting