their food products
needs of specific customers
Ferrell / Hirt / Ferrell:
Business
Instructor’s Manual – Chapter 8
G E T I N V O L V E D
1. Compare and contrast OM at McDonald’s with that of Honda of America. Compare and contrast OM at
McDonald’s with that of a bank in your neighborhood.
Sample answer (not exhaustive):
Human labor, money,
management, energy,
cooking oil, meat,
condiments, pickles,
ketchup, mustard, bread,
soft drinks, milk, coffee
grounds, juice concentrate,
water, potatoes, plastic toys,
menus, ice cream cones,
wrappers
Human labor at factory,
salespeople, money,
management, energy,
engines, braking systems,
steel, glass, door panels,
windows, rubber, tires,
dashboard needles,
transmission gears,
steering wheel, seats, air
conditioner vents, radios,
mirrors, paint
Human labor, money,
management, information
and customer data, paper,
calculators, knowledge
Metal forming equipment,
machining equipment, car
lifts, robotics, conveyor
systems, lubrication
equipment, wheel spoke
spinning machine, assembly
line, welding machines,
hydraulic press machines,
stamping parts, rotational
equipment
Drive-thru equipment
(loudspeaker, signs), cash
registers, ovens, cutlery,
playground equipment,
fryer, ice cream machine,
coffee maker, soda
dispensers, ice makers,
shelves, food preparation
tables (assembly line)
Teller machines, drive-thru
equipment, computers,
filing systems, ATM
machines, counters, drawers
A quality food product and
an enjoyable environment
Financial services that can
be customized to the needs
of customers
Contact with
customer (services)
None except at dealerships
Extensive, including online
and in-person (high touch
and high tech)
Control over
uniformity of
outputs
Strong control over
consistency of food
products; less control over
service
Financial services must
comply with regulatory
requirements, although
service may vary
Very standardized although
car models might differ
Some customization as
consumers can request
varying adjustments to
Mass customization
provides opportunities to
adjust financial products to