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CHAPTER 8
INFLUENCING THE
POLITICAL ENVIRONMENT
INTRODUCTION
Businesses face complicated issues in managing their relationships with politicians and
government regulators. Managers must understand the political environment and be
active and effective participants in the public policy process. They need to ensure that
their company is seen as a relevant stakeholder when government officials make public
PREVIEW CASES
The Honest Ads Act
The National Cannabis Industry Association
As the first example above demonstrates, government and business must carefully
monitor online political advertisements to ensure that the public is protected from
deception, and information is transparently available. In the other opening example,
CHAPTER OUTLINE
I. PARTICIPANTS IN THE POLITICAL ENVIRONMENT
A. Business as a Political Participant