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Chapter 8
LEADERSHIP
Learning Objectives
After studying this chapter, you should be able to:
2. understand how culture and the institutional setting of a multinational enterprise
may necessitate changes in leadership style.
3. distinguish different traits, competencies, and behaviors that leaders require when
working with different cultures and strategic situations.
General Teaching Suggestions
Divide the class into groups. Each group should identify a leader from any field and
describe the factors that worked behind the success of the person. The facilitator shall
Opening Case Discussion Guide
The case describes the image of Chinese culture as provided to American and European
cereal makers during their attempts to enter the Chinese market. A leading U.S. cereal
maker decides to implement individual rewards which go against the spirit of
emphasizing the collective, which according to the consultants contradicted the Chinese
tradition. The success of this attempt leads to a new learning for marketers.
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CHAPTER OUTLINE: KEY CONCEPTS AND TERMS
Sections I through V of Chapter 8
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I. WHAT IS LEADERSHIP?
1. Key Concepts
Leadership in international and diverse settings therefore involves the ability to
2. Key Terms
II. LEADERSHIP THEORIES
1. Key Concepts
Trait Theories of Leadership
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Charisma: Charisma is the ability to inspire or influence others. Charismatic
leadership that combines learned skills with the ability to transform an
organization, in addition to internal traits, is referred to as transformational
leadership.
Behavioral Theories of Leadership
Ohio State/Michigan Studies: The behavioral perspective of leadership identifies
two dimensions of leader behavior: task orientation and people orientation. This
perspective has been used to argue that the most effective leaders exhibit high
Contingency Theory
Fiedler’s Contingency Theory: Fiedler argued that there are two fundamental
types of leadership: task orientation and relationship orientation. The best
leadership style is determined by three conditions or contingencies. The first
HerseyBlanchard Situational Leadership: They argued that contingency was the
appropriate approach because it allows flexibility in types of leadership as
required in different settings. Specifically, they argued that effective leaders must
also vary their style of leadership based on the employees’ level of maturity.
There are four levels of employee maturity. An employee’s maturity is
VroomYetton Theory: This theory argues that the required type of leadership is
contingent on these issues:
i. whether decision quality is important and followers possess useful
information.
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As a result of these six contingencies the leader then makes decisions in one of
five different ways:
i. Autocratic 1Problem is solved using information already available
ii. Autocratic 2Additional information is obtained from group before
leader makes decision
New Views on International Leadership: Daniel Goleman and colleagues
developed more fully the concepts behind each type of situational leadership
behavior and identified six different leadership styles.
i. Coercive
ii. Authoritative
2. Key Terms
Trait theory – Argues that people have underlying traits or characteristics that
lead to either superior leader or follower performance.
Internal locus of control – Whether people feel that they can control things
themselves or whether forces outside them control their future.
III. CONNECTING LEADERSHIP AND CULTURE
1. Key Concepts
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Power Distance and Leadership: Hofstede argued that participatory leadership is
not suitable for all cultures.
Uncertainty Avoidance and Leadership: High uncertainty-avoidance cultures that
have an emphasis on rules, procedures, and traditions, may place demands on
IV. OVERVIEW OF CULTURE AND LEADERSHIP
1. Key Concepts:
In countries with different cultures there may be several appropriate approaches to
V. SUMMARY
1. Key Concepts:
It is critical that businesspeople recognize that culture dictates the leadership
approach.
Originally, there were two main behavioral leadership dimensions: task
orientation and people orientation. Subsequent research on other key conditions
has given more depth and detail to the behavior model of leadership.
Contingency models of leadership, including the PathGoal and VroomYetton
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END-OF-CHAPTER GUIDE
* MANAGERIAL GUIDELINES
* OPENING VIGNETTE DISCUSSION QUESTIONS
* DISCUSSION QUESTIONS
* IN-CLASS EXERCISES
* TAKE-HOME EXERCISES
* SHORT CASE QUESTIONS
INTERNATIONAL MANAGEMENT Chapter 8: Leadership
MANAGERIAL GUIDELINES
2. Even a concept such as charisma can take different forms in different settings.
3. Coercive and authoritarian leaders work best under unfavorable situations.
4. Democratic leaders who seek consensus, discussion, and are slow to make
5. Affiliative leaders who are good at listening to employees and handling
6. Pacesetting leaders obtain the fastest results from a highly motivated and
7. Coaching leaders can be effective. Coaching helps an employee improve
8. If a firm cannot change leaders to match a situation, then that leader should try to
OPENING VIGNETTE DISCUSSION QUESTIONS
1. Why do you think there are differences in the theoretical advice offered to the
managers going to China and what actually worked?
The emphasis on collectivism against individualism was the striking feature of the
2. As you think about the potential for developing a major new market for cereal in
China, what might be some other domains that may offer similar major market
opportunities that would be related?
Student responses may vary. Along with leadership and decision-making, students
DISCUSSION QUESTIONS
1. Discuss what you think an effective leader would be like if you were in Australia.
Contrast that with what an effective leader would be like in India.
The concept of ‘‘mateship,’’ the leader being ‘‘one of the boys,’’ was one of the
typically Australian leadership dimensions that reflects the high value placed on
2. What would be the potential leadership problems a Chinese manager at Lenovo
might encounter as he or she moves into a senior management position at the
firm’s new New York offices, where he or she will work with former IBM
employees?
Student responses may vary. The challenges for the new leader could include
perspectives on hierarchy, authority, leadership style, and the team’s attitude
3. If a South American manager is sent to manage a joint venture in Sweden, what
would be the potential problems that he or she could encounter in seeking to lead
the organization?
Perspectives on masculinity should be considered for discussion here. It has been
IN-CLASS EXERCISES
1. Give examples of effective leaders, particularly in business. Consider leaders at
all levels from CEOs to supervisors to sports coaches.
2. What do effective leaders do?
3. What are the main goals of an effective leader in most organizations?
4. Think of two ways a leader can build trust in his or her ability to lead.
TAKE-HOME EXERCISES
1. Several management scholars have argued that charisma is not enough for
someone to be a leader. Explain why they argue this.
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As discussed in the text, there are a variety of factors that lead to leadership.
2. How could charisma actually hinder a leader from being effective and under what
circumstances?
Charismatic leaders who cannot put an organization’s goals ahead of their own,
3. Many people from the West would argue that democratic leadership in which the
leader gives followers a say in decisions is the preferred leadership style. When
would a democratic leadership style be effective? When would it be ineffective?
Perspectives on leadership need to consider the culture of the country that it is
4. In Japan, China, and many other Asian countries, a tough, autocratic leader is
thought to be necessary to motivate the workforce. Many leaders (including
managers, coaches, teachers, and even parents) believe that praise to followers
should rarely if ever be given. Why do you think this is the case? Do you agree
with this approach to leadership and motivation?
As discussed earlier, the cultural setting of a society plays an important role in
SHORT CASE QUESTIONS
1. Studying military history is recommended to learn more about issues such as
training, strategy, logistics, management, and leadership. What do you think can
be learned from a military setting about these key concepts? Keep in mind that
although the military regularly trains to fight, most armed forces actually spend
only a small amount of time actually fighting, and in fact face many of the same
strategic and managerial problems that all large organizations face.
Like Sun Tzu’s The Art of War”, various ancient works discuss the strategies and
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2. Why did the invasion of Europe in WWII (D-Day) require a change in the way
Easy Company, as described in Band of Brothers, was to be led?
Students should discuss the Managerial Grid in the text. As the case reveals, the
3. Why do you think the ‘‘telling and yelling’’ style of Captain Sobel, the
commanding officer of Easy Company, would not have worked well under
conditions of combat? Don’t most military officers just yell out orders anyway?
4. What type of leadership style would be necessary under combat conditions?
Combat conditions require a leadership style that inspires confidence and
5. Why do you think the regimental commander (Captain Sobel’s boss, Colonel
Sink) was unaware of Sobel’s failings as a leader? What measures was he relying
upon to judge Easy’s performance? What does this say about how managers
should assess the performance of their units and the fitness of the leaders they
appoint?
Student responses may vary. The lack of communication between the team unit