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Chapter 7: Recruiting, Selecting, Training, and Developing Employees
Chapter 7
Recruiting, Selecting, Training, and
Developing Employees
Learning Objectives
Opening Case: The Coaching Carousel
Chapter Outline
Closing Case: The Temptation of Temping
Discussion Questions
Additional Resource: Employees First, Customers Second
Learning Objectives
After studying this chapter, students should be able to accomplish the following objectives.
1. Describe the recruiting process, including internal and external recruiting and the
importance of realistic job previews
3. Identify and discuss popular selection techniques that organizations use to hire new
employees
5. Discuss how organizations train and develop new employees to better enable them to
perform effectively
Opening Case: The Coaching Carousel
Case Summary
It’s called the coaching carousel. Every year when football season ends, coaches get fired and
new coaches get hired. Every team needs a head coach. Hence, there is precisely one job at each
team and that job has to be filledand quickly. For example, consider the National Football
League. The day after the regular season ends is known as Black Monday, and most firings take
place that day or a few days after. Of course, not all teams failing to make the playoffs fire their
coach.
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Chapter 7: Recruiting, Selecting, Training, and Developing Employees
At the end of the 2017 season, seven head coaches were fired or agreed to resign. So where do
new head coaches come from? Some come from a pool of former head coaches who were
Think It Over
1. In what ways are recruiting and hiring coaches similar to and different from recruiting
and hiring corporate managers?
Students’ answers will vary. However, their answers may include the points mentioned
below. The following are the similarities between recruiting and hiring coaches and
corporate managers:
Recruiters hire a coach who can win a game for them or a corporate manager who
2. If you were a coach, what would be important to you in considering a new coaching
position?
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Chapter 7: Recruiting, Selecting, Training, and Developing Employees
© 2020 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
other than team players and facilities provided to the team like a separate physical fitness
coach, different training facilities for the team, etc. A new coach might also look for
professionalism in the team.
Chapter Outline
Introduction
This chapter examines the processes used by organizations to attract, hire, and develop new
employees.
I. Recruiting Employees
The processes of recruitment and selection are the means whereby organizations acquire new
human resources. Recruiting is the process of developing a pool of qualified applicants who are
interested in working for the organization and from which the organization might reasonably
Both parties in the recruiting processthe organization and the prospective employeehave
goals they are trying to accomplish in the recruiting process. The most basic and fundamental
goal of an organization’s recruiting effort is essentially to fulfill the definition of recruiting: to
develop a pool of qualified applicants. This overriding goal, however, also suggests three
specific related goals that are important to the recruiting process.
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Chapter 7: Recruiting, Selecting, Training, and Developing Employees
© 2020 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
In addition to these goals, however, individuals can also have idiosyncratic goals. One
fundamental decision that an organization must make as part of its recruiting strategy is whether
to focus recruiting efforts internally or externally. As summarized in Table 7.1, both internal
recruiting and external recruiting have unique advantages and disadvantages.
A. Internal Recruiting
Internal recruiting is the process of looking inside the organization for existing qualified
employees who might be promoted to higher-level positions. In any event, it is generally
important that an organization use internal recruiting as part of its overall planning process
because, as noted in Table 7.1, internal recruiting has several advantages over external
recruiting. Perhaps the most important of these advantages is employees can see that there is
Job Posting
Perhaps the most common method that organizations use for internal recruiting is a process
called job posting. This is a relatively simple procedure. Vacancies in the organization are
publicized through various media such as the company intranet, newsletters, bulletin
Supervisory Recommendations
Another method of internal recruiting is supervisory recommendations. In this case,
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Chapter 7: Recruiting, Selecting, Training, and Developing Employees
when a new position needs to be filled, a manager solicits nominations or
recommendations for the position from supervisors in the organization. It is important,
however, that supervisors give equal consideration to all potential candidates in these
cases.
B. External Recruiting
External recruiting involves looking to sources outside the organization for prospective
employees. As noted in Table 7.1, external recruiting has advantages and disadvantages that
are directly counter to those of internal recruiting. In some cases, no internal employees may
be able to fill new positions, thereby making external recruiting the only option.
On the other hand, external recruiting may result in motivational problems in the organization.
Current employees may feel that they have been denied opportunities and that outsiders who
C. Methods for External Recruiting
Word-of-Mouth Recruiting
Referrals come to an organization via word-of-mouth recruiting. In most cases, the
organization simply informs current employees that positions are available and encourages
them to refer friends, family members, or neighbors for those jobs. From the organization’s
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Chapter 7: Recruiting, Selecting, Training, and Developing Employees
Advertisements
Advertisements on websites and in newspapers and related publications are also popular
methods for external recruiting. Some professional periodicals and publications also have
space set aside for help-wanted recruiting ads. This form of advertising tends to be
Employment Agencies
Public employment agencies became a formal part of the recruiting process with the
passage of the Social Security Act of 1935. This law requires that anyone who is paid
unemployment compensation must register that fact with a local state employment office.
These state agencies work closely with the U.S. Employment Service to get unemployed
individuals off state aid as quickly as possible and back in permanent jobs. Employers
register their job openings with the local state employment agency, and the agency collects
data from unemployed persons and uses this data to match qualified individuals with
available jobs.
College Placement Offices
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Chapter 7: Recruiting, Selecting, Training, and Developing Employees
Most large organizations visit college campuses every year to interview graduates for jobs
within the organization. An advantage of this method for the organization is that it can
Digital Recruiting
The importance of digital recruiting is hard to overestimate. Perhaps the most important
reason for the growing reliance on digital recruiting is that it is cost effective. It does not
cost much to post job openings on online job boards such as Monster.com, which are
visited by literally millions of people annually. In addition, many organizations that start
their own websites for recruiting find that they can reach potential applicants more easily
and use these sites as marketing tools.
Of course, there are potential problems associated with digital recruiting as well. Ease of
access also means that many people may apply for a job who are not really qualified, and
this means more time spent sifting through the résumés of unqualified applicants. In
addition, although digital recruiting has the potential to generate a more diverse group of
applicants, differences in access to computers and the Internet still exist in the United
States.
D. Internships: A Mixed Model
Although it is easier to think about recruiting having either an internal or external focus, it is
possible to take an approach that really combines elements of the two. An intern is a form of
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Chapter 7: Recruiting, Selecting, Training, and Developing Employees
temporary employee who can help respond to work demands in short term. More important,
internships can be an important recruiting tool.
E. Realistic Job Previews
A final topic for discussion concerning external recruiting is the use of the realistic job
preview (RJP). It is an effective technique for ensuring that job seekers understand the actual
nature of the jobs available to them. In the past, many recruiters were guilty of painting a
glowing picture of what a particular job might entail. They made the job sound glamorous,
exciting, fun, challenging, and rewarding in different ways. Once employees accepted the job,
F. Evaluating the Recruitment Process
The final issue to discuss is how an organization might go about evaluating its recruiting
efforts. This evaluation requires metrics that a firm might use in that evaluation. Another
overall metric is the recruitment cost ratio, which includes all the costs associated with a new
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Chapter 7: Recruiting, Selecting, Training, and Developing Employees
II. The Selection Process
Selection is concerned with identifying the best candidate or candidates for a job among the pool
of qualified applicants developed during the recruiting process.
A. Steps in Selection
At a general level, the selection process involves three distinct steps.
The first step is gathering information about the members of the pool of qualified
recruits regarding the levels of requisite knowledge, skills, and abilities (KSAs)
B. Basic Selection Criteria
Several possible criteria can be used in the selection decision, and these often differ in terms
of how objectively they can be assessed.
Education and Experience
In a selection context, education refers to the formal classroom training an individual has
received in public or private schools and in a college, university, or technical school. For
some jobs, the educational fields are open; in other cases, they must be within a specified
Skills and Abilities
The assessment of skills and abilities, on the other hand, is rather mixed in terms of
objectivity. It is relatively straightforward to assess someone’s typing ability, and it is even
possible to measure an ability such as spatial relations objectively. But as organizations
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Chapter 7: Recruiting, Selecting, Training, and Developing Employees
© 2020 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
move toward teamwork and team-based operating systems, many of them are also putting
more emphasis on hiring individuals with the skills necessary to function effectively in a
group situation.
Personal Characteristics
Some personal characteristics, which are believed to reflect the applicant’s personality, are
also difficult to assess objectively. More recently, however, a great deal of attention has
been paid to assessing applicants in terms of the big five personality traits. These traits
Hiring for Fit
When a firm decides to hire someone on the basis of fit, it hires that person not because he
or she is the most qualified for a specific job, but because she or he is a good fit for the
III. Popular Selection Techniques
Most organizations rely on a comprehensive system of multiple selection techniques to ensure
that they gather all the relevant data and assess this data rigorously, objectively, and without
discrimination. Figure 7.3 illustrates one example selection sequence that an organization might
use.
A. Applications and Background Checks
An employment application asks individuals for various facts and information pertaining to
their personal background. Commonly asked questions include details such as name,
educational background, personal career goals, and experience.
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Chapter 7: Recruiting, Selecting, Training, and Developing Employees
© 2020 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Application blanks, when used in typical selection systems, provide a quick and inexpensive
mechanism for gathering several kinds of objective information about an individual that can
be easily verified. A number of innovations have extended the usefulness of application
blanks, including the following:
B. Employment Tests
Another popular selection technique used by many organizations is an employment test, or a
device for measuring the characteristics of an individual. These characteristics may include
personality, intelligence, or aptitude. Although employment tests are generally traditional
question-and-answer exercises that applicants complete on paper or online, the courts
Cognitive ability tests measure mental skills. The applicant is not required to do anything
physical, only to demonstrate some type of knowledge. General intelligence, or g, refers to
reasoning or problem-solving skills, but it is typically measured in terms of the information
Psychomotor ability tests measure physical abilities such as strength, eye-hand coordination,
and manual dexterity. These abilities can be practiced and perfected, and are usually measured
by some type of performance test. Psychomotor tests are popular because they apparently
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Chapter 7: Recruiting, Selecting, Training, and Developing Employees
measure what is important for performance on the job. In addition, they often measure skills
that are important for jobs and little evidence of disparate impact occurs when they are used.
Personality tests measure traits, or tendencies to act, that are relatively unchanging in a
person. Personality can be measured in two ways: self-report inventories and projective
techniques.
A self-report inventory is a paper-and-pencil measure in which an applicant responds
to a series of statements that might or might not apply to that applicant. Some of these
Personality tests are somewhat controversial. Some critics believe they can lead to legal
problems, whereas others disagree whether cognitive ability tests (especially intelligence
tests) or personality tests provide the most useful information for selection decisions.
Regardless of the merits of these arguments, however, both personality and cognitive ability
remain popular criteria in selection techniques, as do all employment tests in general.
Integrity tests attempt to assess an applicant’s moral character and honesty. Most of these
tests are straightforward and include questions such as “Do you think most people would
C. Work Simulations
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Chapter 7: Recruiting, Selecting, Training, and Developing Employees
Work simulations (sometimes referred to as work samples) require an applicant to perform
tasks or job-related activities that simulate or represent the actual work for which the person is
D. Personal Interviews
Although tests are popular, the most widely used selection technique in most organizations is
the employment interview. Interviews have traditionally been defined as face-to-face
conversations between prospective job applicants and representatives of the organization.
In any case, three different types of interviews are commonly encountered.
In a structured employment interview, the interviewer works from a list of standard
In addition to these basic types, another form of interview has been gaining popularity. A
situational interview asks the applicant questions about a specific situation to see how he or
she would react. In other cases, rather than ask about something that has already happened,
the interviewer might ask the applicant to imagine a situation that has not yet occurred.
It is difficult to establish the job relatedness of interviews, partly because of the prevalence of
interview errors.
Interviewers who make the first-impression error tend to make a decision early in the