Georgio’s Giant Gyros
Competitors’ Product Information
Company Price Size (oz.) Calories *
Sodium (mg) *
Fat (%) *
Georgio’s 3.00 5.5 440 875 13
Kingyro 4.25 7.5 640 930 23
* Lower is better
Per ounce comparision
Company Price/Oz.
Calories/Oz.*
Sodium/Oz.*
Fat (%) *
Georgio’s $0.545 80.0 159.1 13
Kingyro $0.567 85.3 124.0 23
* Lower is better
Competitive Evaluation Ranking (Based on per ounce comparison – except for facilities and work)
Price Size Calories Sodium Fat Facility Work Procedures
Georgio’s 5 3 5 3 5 4 5
Consumer Panel Ratings vs. Importance
Attribute Georgio’s Kingyro Antonio’s Overall
Moistness 3 4 2 3
Flavor 5 5 5 5
Healthy food (nutricious) 5 4 3 4
Visual appeal 3 3 3 3
Speedy service – staff 4 4 4 4
Speedy service – kitchen 5 4 3 4
Menu board 3 2 1 2
Order accuracy 5 5 5 5
Good Value 5 3 4 4
Consumer Ratings of Competitors
Attribute Georgio’s Kingyro Antonio’s
Moistness 2 5 3
Flavor 3 4 5
Healthy food (nutricious) 5 2 4
Visual appeal 3 4 3
Speedy service – staff 5 3 4
Speedy service – kitchen 3 4 2
Menu board 3 3 1
Order accuracy 5 3 4