Kinicki/Williams, Management, 9e: Chapter 7 Individual and Group Decision Making: How Managers
Make Things Happen
7-43
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Given that Starbucks has previously closed a chain of 23 bakeries that it had bought for a
reported $100 million, do you think it was a wise decision for the firm to invest in the Princi
bakery? Defend your point of view.
Using concepts from Chapter 6, perform a SWOT analysis on Starbucks.
Return.
EXAMPLE: The Power of Intuition
We usually praise people and companies for the rational way in which they make decisions and
frequently scoff at those who make decisions intuitively. However, this Example points out that
many famous thinkers and entrepreneurs from Albert Einstein, to Jeff Bezos, Elon Musk, and
Steve Jobs all credit some of their best decisions to intuitive decision making. This decision links
to the Practical Action “How to Improve Your Intuition.”
YOUR CALL
1. Have you ever relied on your intuition to make an important decision or solve a big problem?
How did your solution come to you, and how pleased were you with the result?
Students will have a variety of answers to this question. Some may say they always trust their
ADDITIONAL ACTIVITIES
Have students watch 5 Ways to Develop & Follow Your Intuition. This 15-minute video
includes tips on developing and using intuition from Oprah Winfrey, Brandon Burchard, Bishop
T. D. Jakes, Patrick Schwerdtfegar, Maria Forleo, and Jack Canfield. They offer several ideas
and insights:
Follow your intuition.
ONLINE
VIDEO