IV. GOAL SETTING AND MOTIVATION
From a motivational perspective, a goal is a meaningful objective. Goals are used for two purposes
in most organizations. First, they provide a useful framework for managing motivation. Second,
goals are an effective control device (control meaning the monitoring by management of how well
the organization is performing).
Social learning theory perhaps best describes the role and importance of goal setting in
organizations. People’s degree of pride at reaching their goals or disappointment at not reaching
their goals is affected by their self-efficacy, the extent to which they feel that they can still meet
their goals even if they failed to do so in the past.
A. Goal-Setting Theory
The research of Edwin Locke and his associates most clearly established the utility of goal-
setting theory in a motivational context.
1. Goal Difficulty
Goal difficulty is the extent to which a goal is challenging and requires effort.
If people work to achieve goals, it is reasonable to assume that they will work harder to
achieve more difficult goals. But a goal must not be so difficult that it is unattainable.
2. Goal Specificity
Goal specificity is the clarity and precision of the goal.
Some goals, such as those involving costs, output, profitability, and growth, can easily be
stated in clear and precise terms. Other goals, such as improving employee job satisfaction