Schermerhorn & Bacharach Exploring Management 6th edition Instructor’s Manual
Practice Critical Thinking
Chipotle – Changing Fortunes
If controlling is the process of measuring performance and taking action to ensure desired
results, your next meal from Chipotle’s should be a good one. Since its humble beginnings in
Case discussion questions and suggested answers:
1. DISCUSSION
How did CEO Steve Ells use the control process to move Chipotle forward with success?
Explain your answer by using at least three examples based on the case. How can the control
process be used to move the company out of its current downturn?
a. Financial Ratios (measuring actual performance): Same-store or comparable store sales is
one way Chipotle determines profitability for each of its stores from year-to-year. Same-store
sales refers to the difference in revenue generated by a Chipotle store over a certain period,
e. Quality Control: Steve Ells takes pride in serving products using only high-quality, natural,
fresh, sustainable ingredients. Finding and sourcing the very best ingredients raised with
respect for the animal (without the use of antibiotics or added hormones), the environment,
and the farmers (supporting family farmers).
f. External Control: Chipotle has established systems to control long lunch and dinner lines.
Controls are utilized to measure number of customers served per hour and customer wait
times.
How can the control process be used to move the company out of its current downturn?
The latest outbreak in Sterling, VA was a result of an employee working while ill. Chipotle