Instructor Resource
Rowe, Cases in Leadership 5e
SAGE Publications, Inc., 2019
What tactics might appeal to Jason
• Discussing his future with JS—what his short-term career path looks like—to show him
that he will be working on more creative, interesting projects in the future.
• It may be necessary to hint to Jason that even if he moves on to another firm, he will
likely have to start at the bottom again and put up with what seems like mundane work.
3. Michelle Kang: The Carefree, Creative Maverick
Background and appearance
Michelle was writing a popular blog in university. She applied to the marketing department at JS
after she was turned down for a few posts in the United States at media firms. She then graduated
with a business degree from a local university, graduating in the top quartile of her class. She is
26 years old, has retained a lot of her student mannerisms and is seemingly oblivious to the more
formal style at JS. As a result:
• Her email messages are peppered with short forms.