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Chapter 4 Running Case Assignment: Achieving Operational Excellence:
Developing a Web Site Privacy Policy
Software skills: Web browser software and presentation software
Business skills: Corporate privacy policy formulation
Dirt Bikes’s management wants to make sure it has policies and procedures in place to
protect the privacy of visitors to its Web site. You have been asked to develop Dirt
• How much data should Dirt Bikes collect on visitors to its Web site? What
information could it discover by tracking visitors’ activities at its Web site? What
value would this information provide the company? What are the privacy
problems raised by collecting such data?
• Should Dirt Bike use cookies? What are the advantages of using cookies for both
Dirt Bikes and its Web site visitors? What privacy issues do they create for Dirt
Bikes?
• Should Dirt Bikes join an organization such as TRUSTe to certify that it has
adopted approved privacy practices? Why or why not?
• Should Dirt Bikes adopt an opt-in or opt-out model of informed consent?
