Chapter 17
Risk profile for large-size community center:
Given the mayor’s concern about the large loss that would be incurred if demand is not large enough
to support a large-size center, we would recommend the medium-size center. The large-size center
has a probability of 0.1 of losing $400,000. With the medium-size center, the most the town can lose
is $250,000.
c. The Town’s optimal decision strategy based on perfect information is as follows:
If the worst-case scenario, build a small-size center
If the base-case scenario, build a medium-size center
If the best-case scenario, build a large-size center
Using the consultant’s original probability assessments for each scenario, 0.10, 0.60 and 0.30, the
expected value of a decision strategy that uses perfect information is:
d. EV (Small) = 0.2(400) + 0.5(500) + 0.3(660) = 528
EV (Medium) = 0.2(-250) + 0.5(650) + 0.3(800) = 515
EV (Small) = 0.2(-400) + 0.5(580) + 0.3(990) = 507
Best decision: Build a small-size community center.
e. If the promotional campaign is conducted, the probabilities will change to 0.0, 0.6 and 0.4 for the
worst case, base case and best case scenarios respectively.
EV (Small) = 0.0(400) + 0.6(500) + 0.4(660) = 564