Instructor Resource
Neck, Self-Leadership, 2e
SAGE Publishing, 2020
Case Notes
Chapter 4: Natural Reward-Focused Strategies: Scenic Views, Sunshine, and
the Joys of Traveling
The Nash Trash Sisters
Learning Objectives
1. Contrast externally administered rewards and natural (intrinsic) rewards.
2. Compare the three primary features of naturally rewarding activities that create feelings of
Case Summary
Dissatisfied with their stalled careers in different areas of the country, sisters Brenda Kay
Wilkins and Sheri Lynn Nichols undertook a professional risk to join forces and build a business
that allowed them to pursue their professional passion together in Nashville, TN. Over time, they
Case Analysis
Combining their passion for showbiz, their desire to be their own bosses, and their penchant for
all things “pink,” sisters Brenda Kay Wilkins and Sheri Lynn Nichols have illustrated the power
of goal achievement that can come when you effectively identify work you find to be naturally
rewarding and then pursue that work with energy and diligence.
While they did not necessarily start out thinking they would one day be known around the
country and world for their zany touring style, externally administered rewards followed them as
they successfully focused on and then pursued work they found to be naturally rewarding. The
success of these two sisters is indicative of the multi-varied benefits that can accrue from
Sample Answers to Case Questions
Question 1. Confucius said, “Find a job you love, and you will never work another day in your
life.” Do you think the Jugg Sisters love their jobs? Do you think it seems like “work” to them?
Instructor Resource
Neck, Self-Leadership, 2e
SAGE Publishing, 2020
Sample Answer: It is evident these sisters enjoy their work. This enjoyment surely makes their
job seem as much like play as it does work.
Question 2. What specific features of the Jugg Sisters work environment make it naturally
rewarding? What types of feelings do these features create?
Sample Answer: Two of the Jugg Sisters’ favorite things are showbiz and the color pink.
Question 3. What self-leadership strategies have the sisters used to make their jobs more
naturally rewarding?
Sample Answer: The sisters began by conducting self-examinations of where they were in their
lives and careers and, more importantly, where they wanted to be in the future in terms of
Question 4. Do you think the sisters experienced “majestic moments” in their work? Explain.
Sample Answer: Yes, and probably on a daily basis, not only because they are engaged in work