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Chapter 3 Running Case Assignment: Improving Decision Making: Analyzing
Competitive Strategy
Software skills: Web browser software and presentation software
Business skills: Value chain and competitive forces analysis, business strategy
formulation
This project provides an opportunity for you to develop the competitive strategy for a
real-world business. You’ll use the Web to identify Dirt Bikes’s competitors and the
You have been asked to perform a competitive analysis of the company using the Web to
find the information you need. Prepare a report that analyzes Dirt Bikes using the value
chain and competitive forces models. You report should include the following:
• Which activities at Dirt Bikes create the most value?
• How does Dirt Bikes provide value to its customers?
• What other companies are Dirt Bikes’s major competitors? How do their products
compare in price to those of Dirt Bikes? What are some of the product features they
emphasize?
• What are the competitive forces that can affect the industry?
• What competitive strategy should Dirt Bikes pursue?
• What information systems best support that strategy?
