Example computations:
( ) ( )
( )
( )
( )
( )
( )
P SRP SM P SM
P SM SRP
P SRP SM P SM P SRP SM P SM
=
+
These calculations are for the tree that follows:
EMV(2) = $171,600 – $28,600 = $143,000
EMV(5) = $59,400 – $94,900 = –$35,500
EMV(6) = $97,200 – $83,200 = $14,000
EMV(7) = $196,100 – $108,100 = $88,000
EMV(no grocery – B) = –$30,000
EMV(no grocery – C) = $0
EMV(A) = (best of four alternatives) = $316,000
EMV(B) = (best of four alternatives) = $88,000
EMV(C) = (best of four alternatives) = $250,000