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VI. Why Are the Three-Needs, Equity, Expectancy, and Goal-Setting Theories Useful?
A. Three-needs theory – focuses on people’s needs for achievement, affiliation, and
power
1. Need for Achievement (nAch) – the desire to engage in challenging and
3. Need for Power (nPow) – the desire to have influence, control, and
responsibility, either directly or through social status.
a. Personalized Power – seeks control through assertive or
B. Measuring Needs for Achievement, Affiliation, Power
1. The Thematic Apperception Test (TAT) – a projective test: Test takers are
asked to look at pictures that show people alone or interacting with others, and
C. Equity Theory and Cognitive Dissonance
1. Equity theory – we are motivated when we feel that our inputs and outcomes at
work are fair and just.
2. Referent – another individual or a group. Can also be oneself in a past or similar
D. Expectancy Theory – motivation is affected by the relationship between effort,
performance, outcomes, and the value of the outcomes
1. Effort – a person’s input, which will be affected by the person’s perception
E. Goal-setting theory – states that people are motivated by the process of identifying