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18-1
MINI CASE 18
The Boston Beer Company: Brewers of Samuel Adams
Boston Lager
I. CASE ABSTRACT
The Boston Beer Company had been founded by Jim Koch in 1984
after the discovery of his great-great grandfather’s family microbrew
recipe in the attic of his home in Cincinnati, Ohio. In his kitchen,
Jim Koch brewed the first batch of what is today known as Samuel Adams
Boston Lager. Through the use of the family recipe, Jim handcrafted a
higher quality, more flavorful beer than what was currently available
in the United States.
Jim Koch was viewed as the pioneer of the American craft beer
revolution. He founded the largest craft brewery, brewing over one
million barrels of twenty-five different styles of Boston Beer
products, employing 520 people. Nevertheless, Boston Beer was only the
sixth largest brewer in the United States, producing less than 1
percent of the total U.S. beer market in 2010.
II.CASE ISSUES AND SUBJECTS
ENTREPRENEURSHIP
CRAFT BEER SEGMENT
DECLINING BEER INDUSTRY SALES
CHANGING SOCIAL TRENDS/DEMOGRAPHICS
CORE COMPETENCIES
