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Chapter 15 Running Case Assignment: Achieving Operational Excellence:
Expanding International Sales
In this project you’ll use the Web to research international markets for a small
manufacturing company.
Software skills: Web browser and electronic presentation software
Business skills: Identifying international markets
Management would like to expand international sales for Dirt Bikes. You have been
asked to analyze opportunities for global business expansion of the company, using the
Web to find the information you need. Prepare a report for management that answers the
following questions:
• Which countries would provide the best markets for Dirt Bikes’s products? Your
analysis should consider factors such as the following: In which countries are dirt
bikes popular? What is the per capita income of these countries?
• How could Dirt Bikes use the Web to increase international sales? What features
should it place on its Web site to attract buyers from the countries it targets?
