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Chapter 15 Running Case Solution
1. Which countries would provide the best markets for Dirt Bikes’ products? Your
analysis should consider factors such as: In which countries are dirt bikes popular? What
is the per capita income of these countries? Which countries should be targeted for
selling Dirt Bikes?
Given that Dirt Bikes is still a relatively new and small company, it would need to start in
only a few of the larger and more prosperous countries that are located close together.
The European Union has the largest foreign market for U.S. motorcycle exports.
Students should use the Web to research the per capita income of member countries. We
would suggest that Dirt Bikes might want to concentrate on Germany, Austria and
2. How could Dirt Bikes use the Web to increase international sales? What features
should it place on its Web site to attract buyers from the countries it targets?
It is unlikely that the company will sell many bikes (or any) retail over the
