3. Which influence tactic do you think would be least effective in persuading you to choose that
person’s idea? Why?
B. Role of National Culture in Influence Effectiveness
Understanding diverse cultures, values, and perspectives enhances your sensitivity to what is
important to others and how to best influence them.
Influence tactics are also most effective when they are consistent with the social values in the
national and organizational cultures.
Global Issues: Effectiveness of Different Influence Tactics Depends on
National Culture
Summary: National culture affects the appropriateness of different influence tactics. Managers from
Hong Kong and Taiwan believe that exchange and rational persuasion are the most effective influence
tactics. However, Taiwanese managers use inspirational appeals and ingratiation more than Hong Kong
managers, who use pressure. Direct, task-oriented influence tactics are seen as more effective by Western
C. Persuasion Skills
Because persuasion gets people to do things differently because they want to, not because they
have been ordered to, it is a more effective way to lead.
Because most people are resistant to altering their habits, managers need to use persuasion
skills whenever they need to create change.
Persuasion is much more than a sales skill.
Here are some recommendations for being more persuasive:
• Build credibility based on both your skills and your relationships.
• Do not begin with a hard sell.