Kinicki/Williams, Management, 9e: Chapter 13 Groups and Teams: Increasing Cooperation, Reducing Conflict
13–25
● Four strategies used to stimulate constructive conflict are to: spur competition among
employees, change the organization’s culture and procedures, bring in outsiders for new
perspectives, and use programmed conflict.
● Spur Competition among Employees
o Competition can spur people to produce higher results.
● Change the Organization’s Culture and Procedures
● Bring in Outsiders for New Perspectives
o Organizations can become inbred and resistant to change without “new blood.”
o Outsiders can bring new perspectives and can shake things up.
● Use Programmed Conflict
o Programmed conflict is designed to elicit different opinions without inciting
people’s personal feelings.
▪ Devil’s advocacy is the process of assigning someone to play the role of
critic to voice possible objections to a proposal and thereby generate
Interactive Classroom Material:
PRACTICAL ACTION: Playing the Devil’s Advocate
This Practical Action presents students with tips about how to behave if they are designated as
the devil’s advocate for their team. They are advised to listen and paraphrase the suggestion
under discussion, to be non-confrontational, to mention the positive as well as the negative, and
to refrain from continuously returning to the issues once they have made their point.
Click for follow-up activity.