Unlock document.
This document is partially blurred.
Unlock all pages and 1 million more documents.
Get Access
Chapter 13 Hands-on MIS Application Solution Description
Students will have to perform a systems analysis and then design a system solution using
database software. They will need to identify information requirements and then map out
entities, attributes, and relationships to guide the design of database tables. Ace
maintains a very rudimentary customer database that needs to be modified. There are
many alternative solutions. This solution has been simplified to only require
A new system with a better database of customers and prospects could help Ace make
better sales and marketing decisions. The system could help Ace find the most important
sources of customers, better allocate advertising and promotional budgets, and identify
trends in customer preferences and demographics.The company could also have more
accurate numbers on customer acquisition costs,
Key information requirements include:
Identifying where potential customers are obtaining information about the dealership
Identifying prospects and buyers
